Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. No, it’s not a joke. These are stars of Veloz’s latest and timely Electric For All education campaign, “Myths Busting Myths,” which uses humor and our favorite mythical characters to debunk the fairytales and disinformation that are holding people back from choosing to go electric–whether that’s to own, rent or rideshare an EV.
“There is no better time for us to bust EV myths,” said Josh D. Boone, executive director of nonprofit EV proponent Veloz. “More people than ever before are choosing to go electric and unprecedented industry and public investments will make EVs more accessible for all. A lot of consumers are EV-curious, but a knowledge gap has led to myths that cause them to hesitate. This campaign will bust those EV myths for good.”
“The industrywide EV lineup is growing more and more diverse each year,” said David Hochschild, chair of the California Energy Commission and Veloz public policy board member. “There is major pent-up demand from consumers in the market for a new car. This campaign is designed to inspire the next wave of confident, informed buyers that are ready to make the move to an EV that fits their unique lifestyle.”
Targeting California consumers, the ad campaign–including this spot featuring Sasquatch–lifts the veil on perceived barriers and overcomes disinformation in a way that’s fun, engaging and entertaining. Featuring live-action, practical and visual effects that bring well-known myths to life, the commercials were directed by Eric André, stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”
A technologically inclined Sasquatch shows how easy it is to plug in and charge while out and about. With EVs now going 200+ miles between charges, you don’t need to plug in that often. And, when you do, chargers are increasingly common, with almost 80,000 public charging stations available across the state of California and over 140,000 nationwide, with more on the way. Thus Sasquatch helps dispel the myth that public EV charging stations are hard to find.
CreditsClient Veloz Agency Superconductor Chris Adams, chief creative officer; Allison Amon, president; Ron Schlessinger, creative director/copywriter; Adam Bice, creative director/art director; Reha Baydar, designer; Mike Prochaska, writer; Derek Mosher, programming & animation. Production PF100 Eric Andre, director; Malcolm Wax, exec producer; Raul Collins, photographer; Jonathan Dawes, producer. Editorial Cartel Sophie Lou, editor; Nick Bruce, assistant editor; Caylee Banz, producer. VFX & Finish TRANSFORMER Gail Butler, producer; Casey Price, VFX supervisor; Chris Homel, lead Flame.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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