Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. No, it’s not a joke. These are stars of Veloz’s latest and timely Electric For All education campaign, “Myths Busting Myths,” which uses humor and our favorite mythical characters to debunk the fairytales and disinformation that are holding people back from choosing to go electric–whether that’s to own, rent or rideshare an EV.
“There is no better time for us to bust EV myths,” said Josh D. Boone, executive director of nonprofit EV proponent Veloz. “More people than ever before are choosing to go electric and unprecedented industry and public investments will make EVs more accessible for all. A lot of consumers are EV-curious, but a knowledge gap has led to myths that cause them to hesitate. This campaign will bust those EV myths for good.”
“The industrywide EV lineup is growing more and more diverse each year,” said David Hochschild, chair of the California Energy Commission and Veloz public policy board member. “There is major pent-up demand from consumers in the market for a new car. This campaign is designed to inspire the next wave of confident, informed buyers that are ready to make the move to an EV that fits their unique lifestyle.”
Targeting California consumers, the ad campaign–including this spot featuring Sasquatch–lifts the veil on perceived barriers and overcomes disinformation in a way that’s fun, engaging and entertaining. Featuring live-action, practical and visual effects that bring well-known myths to life, the commercials were directed by Eric André, stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”
A technologically inclined Sasquatch shows how easy it is to plug in and charge while out and about. With EVs now going 200+ miles between charges, you don’t need to plug in that often. And, when you do, chargers are increasingly common, with almost 80,000 public charging stations available across the state of California and over 140,000 nationwide, with more on the way. Thus Sasquatch helps dispel the myth that public EV charging stations are hard to find.
CreditsClient Veloz Agency Superconductor Chris Adams, chief creative officer; Allison Amon, president; Ron Schlessinger, creative director/copywriter; Adam Bice, creative director/art director; Reha Baydar, designer; Mike Prochaska, writer; Derek Mosher, programming & animation. Production PF100 Eric Andre, director; Malcolm Wax, exec producer; Raul Collins, photographer; Jonathan Dawes, producer. Editorial Cartel Sophie Lou, editor; Nick Bruce, assistant editor; Caylee Banz, producer. VFX & Finish TRANSFORMER Gail Butler, producer; Casey Price, VFX supervisor; Chris Homel, lead Flame.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More