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    VaynerMedia Creates “Home” For Maxwell House Initiative To Help Veterans

    By SHOOTUpdated:No Comments2747 Views

    More than 1 million armed service veterans are considered at risk of homelessness and hundreds of thousands more are impacted by injuries and disabilities that make it hard for them to own a home that suits their unique needs. This Veteran’s Day (today, 11/11), Maxwell House, a brand that has fueled and celebrated hard working Americans for over 100 years, is partnering with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to veterans in need, donating $200,000 to help our military heroes. 

    To launch the “Houses For Heroes” partnership, VaynerMedia created this digital film titled “Home,” which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home. The film details the struggles that Sgt. Thomas faced — and ultimately overcame–through the eyes of those who know and love him. Sgt. Thomas’ story is one of service, sacrifice, and healing. He’s the embodiment of what many veterans face when they return home.

    The campaign will run on Maxwell House’s social channels.

    Credits

    Client Maxwell House Agency VaynerMedia Rob Lenois, chief creative officer; Aaron Kovan, chief production officer; Mike Pierantozzi, group creative director; Vince Lim, Matt Herr, creative directors; Chelsea Furlong, Jes Vallee, associate creative directors; Lauren Press, producer. Production The Reserve Jacob Rosenberg, director; Ryan Slavin, exec producer; Ari Weiner, line producer. Postproduction VaynerProductions Jeremy Huff, editor; Laura Shea, executive post producer; Naina Pomerantz, sr. post producer; Haley Insley, assistant editor.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:VaynerMediaVaynerProductions



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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