More than 1 million armed service veterans are considered at risk of homelessness and hundreds of thousands more are impacted by injuries and disabilities that make it hard for them to own a home that suits their unique needs. This Veteran’s Day (today, 11/11), Maxwell House, a brand that has fueled and celebrated hard working Americans for over 100 years, is partnering with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to veterans in need, donating $200,000 to help our military heroes.
To launch the “Houses For Heroes” partnership, VaynerMedia created this digital film titled “Home,” which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home. The film details the struggles that Sgt. Thomas faced — and ultimately overcame–through the eyes of those who know and love him. Sgt. Thomas’ story is one of service, sacrifice, and healing. He’s the embodiment of what many veterans face when they return home.
The campaign will run on Maxwell House’s social channels.
CreditsClient Maxwell House Agency VaynerMedia Rob Lenois, chief creative officer; Aaron Kovan, chief production officer; Mike Pierantozzi, group creative director; Vince Lim, Matt Herr, creative directors; Chelsea Furlong, Jes Vallee, associate creative directors; Lauren Press, producer. Production The Reserve Jacob Rosenberg, director; Ryan Slavin, exec producer; Ari Weiner, line producer. Postproduction VaynerProductions Jeremy Huff, editor; Laura Shea, executive post producer; Naina Pomerantz, sr. post producer; Haley Insley, assistant editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More