Register

    Valiant Pictures’ Directors Vincent Lin and Danny Corey Scoop Up HISTORY

    By SHOOTUpdated:No Comments1822 Views

    We go about our daily lives without much thought to the history behind inventions large and small, from the ice cream scoop to modern-day democracy. The HISTORY Channel and creative agency/production company Valiant Pictures turn the seemingly every day on its head in a fun campaign where unsuspecting citizens meet the historical counterparts who made their lives what it is today. 

    In these repeatable vignettes, historical figures appear in modern settings as a comedic device to reveal History’s most intriguing true stories, hidden in plain sight. The campaign aims to target a younger audience–situating each spot in places the viewer may see themselves–with an approachable, modern and entertaining brand perception.

    In this particular ad–directed by Vincent Lin and Danny Corey of Valiant Pictures–we meet a man at a backyard birthday party. It turns out he is Alfred L. Cralle, inventor of the ice cream scoop. We hear a bit of his story and end with the realization that “the rest is history.”

    Credits

    Client HISTORY Tim Nolan, executive creative director; Matt Neary, brand lead; Mary Traina, creative director/writer; Kate Leonard, VP, marketing production; Sarah Walker, EP, marketing production. Production Valiant Pictures Vincent Lin, director/founding partner/EP; Danny Corey, director/DP; Matthew D’Amato, founding partner, EP; Adam Zimmer, EP; Jack Noone, producer; Nick Horton, production designer; Amanda Markoya, hair & makeup; Linette Del Monico. wardrobe. Editorial BANDIT Zeke O’Donnell, editor; Chris McNinch, assistant editor; Laura Relovsky, EP; Doris Boroje, post producer; Stephen Picano, colorist. Audio Post Mr. Bronx Eric Hoffman, mixer.

    Media Type:Broadcast Promo
    ScreenWork Categories:Commercial
    Video Tags:Danny CoreyValiant PicturesVincent Lin



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

    Read More

    MySHOOT Profiles


    Add A Comment