We go about our daily lives without much thought to the history behind inventions large and small, from the ice cream scoop to modern-day democracy. The HISTORY Channel and creative agency/production company Valiant Pictures turn the seemingly every day on its head in a fun campaign where unsuspecting citizens meet the historical counterparts who made their lives what it is today. 

In these repeatable vignettes, historical figures appear in modern settings as a comedic device to reveal History’s most intriguing true stories, hidden in plain sight. The campaign aims to target a younger audience–situating each spot in places the viewer may see themselves–with an approachable, modern and entertaining brand perception.

In this particular ad–directed by Vincent Lin and Danny Corey of Valiant Pictures–we meet a man at a backyard birthday party. It turns out he is Alfred L. Cralle, inventor of the ice cream scoop. We hear a bit of his story and end with the realization that “the rest is history.”

Credits

Client HISTORY Tim Nolan, executive creative director; Matt Neary, brand lead; Mary Traina, creative director/writer; Kate Leonard, VP, marketing production; Sarah Walker, EP, marketing production. Production Valiant Pictures Vincent Lin, director/founding partner/EP; Danny Corey, director/DP; Matthew D’Amato, founding partner, EP; Adam Zimmer, EP; Jack Noone, producer; Nick Horton, production designer; Amanda Markoya, hair & makeup; Linette Del Monico. wardrobe. Editorial BANDIT Zeke O’Donnell, editor; Chris McNinch, assistant editor; Laura Relovsky, EP; Doris Boroje, post producer; Stephen Picano, colorist. Audio Post Mr. Bronx Eric Hoffman, mixer.

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