The United States Postal Service (USPS) understands distance, and they conquer it every day. So this holiday season, more than ever, USPS dedicates itself to closing the distance between everyone in the country.
Even if we can’t be together in person for the holidays, USPS is there to deliver the holidays for them. Using previously shot footage and an iconic Christmas song, “I’ll be Home for Christmas,” sung by Leslie Odom Jr., McCann Worldgroup (MRM New York and McCann New York) partnered with USPS to share USPS employees and carriers all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving to locations all over the country, USPS goes the distance to deliver holiday connections across America via cards and packages. The postal carriers and postal clerks featured were played by actual employees with the United States Postal Service based around the country.
Credits
Client United States Postal Service (USPS) Agency MRM New York and McCann New York Thomas Murphy, co-chief creative officer; Eric Silver, chief creative officer; Daniel Carlsson, Tony Jones, SVPs, group creative directors (MRM); Jessica New, copywriter; Gabie Fleischer, art director; Eric Johnson, SVP, executive music producer; Donna McCracken, SVP, executive integrated producer; Chris Cotter, strategy director (MRM); Nikki Siegel, associate strategy director (MRM). Editorial Big Sky Chris Franklin, editor; Grace Novak, assistant editor; Sarah Van Tassel, exec producer; Ali Corsie, producer. VFX Big Sky VFX Ryan Sears, VFX supervisor. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, producer. Color Nice Shoes Chris Ryan, colorist; Serena Bove, producer. Music "I'll be Home for Christmas," sung by Leslie Odom Jr.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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