The United States Postal Service (USPS) understands distance, and they conquer it every day. So this holiday season, more than ever, USPS dedicates itself to closing the distance between everyone in the country.
Even if we can’t be together in person for the holidays, USPS is there to deliver the holidays for them. Using previously shot footage and an iconic Christmas song, “I’ll be Home for Christmas,” sung by Leslie Odom Jr., McCann Worldgroup (MRM New York and McCann New York) partnered with USPS to share USPS employees and carriers all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving to locations all over the country, USPS goes the distance to deliver holiday connections across America via cards and packages. The postal carriers and postal clerks featured were played by actual employees with the United States Postal Service based around the country.
Credits
Client United States Postal Service (USPS) Agency MRM New York and McCann New York Thomas Murphy, co-chief creative officer; Eric Silver, chief creative officer; Daniel Carlsson, Tony Jones, SVPs, group creative directors (MRM); Jessica New, copywriter; Gabie Fleischer, art director; Eric Johnson, SVP, executive music producer; Donna McCracken, SVP, executive integrated producer; Chris Cotter, strategy director (MRM); Nikki Siegel, associate strategy director (MRM). Editorial Big Sky Chris Franklin, editor; Grace Novak, assistant editor; Sarah Van Tassel, exec producer; Ali Corsie, producer. VFX Big Sky VFX Ryan Sears, VFX supervisor. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, producer. Color Nice Shoes Chris Ryan, colorist; Serena Bove, producer. Music "I'll be Home for Christmas," sung by Leslie Odom Jr.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
