The United States Postal Service (USPS) understands distance, and they conquer it every day. So this holiday season, more than ever, USPS dedicates itself to closing the distance between everyone in the country.
Even if we can’t be together in person for the holidays, USPS is there to deliver the holidays for them. Using previously shot footage and an iconic Christmas song, “I’ll be Home for Christmas,” sung by Leslie Odom Jr., McCann Worldgroup (MRM New York and McCann New York) partnered with USPS to share USPS employees and carriers all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving to locations all over the country, USPS goes the distance to deliver holiday connections across America via cards and packages. The postal carriers and postal clerks featured were played by actual employees with the United States Postal Service based around the country.
Credits
Client United States Postal Service (USPS) Agency MRM New York and McCann New York Thomas Murphy, co-chief creative officer; Eric Silver, chief creative officer; Daniel Carlsson, Tony Jones, SVPs, group creative directors (MRM); Jessica New, copywriter; Gabie Fleischer, art director; Eric Johnson, SVP, executive music producer; Donna McCracken, SVP, executive integrated producer; Chris Cotter, strategy director (MRM); Nikki Siegel, associate strategy director (MRM). Editorial Big Sky Chris Franklin, editor; Grace Novak, assistant editor; Sarah Van Tassel, exec producer; Ali Corsie, producer. VFX Big Sky VFX Ryan Sears, VFX supervisor. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, producer. Color Nice Shoes Chris Ryan, colorist; Serena Bove, producer. Music "I'll be Home for Christmas," sung by Leslie Odom Jr.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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