The United States Postal Service (USPS) understands distance, and they conquer it every day. So this holiday season, more than ever, USPS dedicates itself to closing the distance between everyone in the country.
Even if we can’t be together in person for the holidays, USPS is there to deliver the holidays for them. Using previously shot footage and an iconic Christmas song, “I’ll be Home for Christmas,” sung by Leslie Odom Jr., McCann Worldgroup (MRM New York and McCann New York) partnered with USPS to share USPS employees and carriers all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving to locations all over the country, USPS goes the distance to deliver holiday connections across America via cards and packages. The postal carriers and postal clerks featured were played by actual employees with the United States Postal Service based around the country.
CreditsClient United States Postal Service (USPS) Agency MRM New York and McCann New York Thomas Murphy, co-chief creative officer; Eric Silver, chief creative officer; Daniel Carlsson, Tony Jones, SVPs, group creative directors (MRM); Jessica New, copywriter; Gabie Fleischer, art director; Eric Johnson, SVP, executive music producer; Donna McCracken, SVP, executive integrated producer; Chris Cotter, strategy director (MRM); Nikki Siegel, associate strategy director (MRM). Editorial Big Sky Chris Franklin, editor; Grace Novak, assistant editor; Sarah Van Tassel, exec producer; Ali Corsie, producer. VFX Big Sky VFX Ryan Sears, VFX supervisor. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, producer. Color Nice Shoes Chris Ryan, colorist; Serena Bove, producer. Music "I'll be Home for Christmas," sung by Leslie Odom Jr.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More