The Ad Council and COVID Collaborative rolled out PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it’s available to
them.
This PSA, developed pro bono by creative agency Pereira O’Dell, features Presidents Obama, Bush and Clinton speaking about the importance of COVID-19 vaccination, reminding Americans that the life-saving vaccines will protect individuals and those they love.
“Today marks one year since the World Health Organization declared COVID-19 a global pandemic and, while there is a light at the end of the tunnel, there’s a lot of work still to be done to help our country recover. We’re grateful to Presidents Obama, Bush, Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their families,” said Lisa Sherman, president and CEO of the Ad Council.
According to Ad Council research fielded by Ipsos in February, approximately 40% of the American public remain undecided about getting a COVID-19 vaccination. Of that undecided population, only 56% say they feel confident they have enough information to guide their decision about getting a COVID-19 vaccination, compared to 96% of those already committed. Whether or not a vaccine is available to them, a majority of those undecided (73%) still want information to address their questions now, underlining the need for an urgent mass education initiative.
