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    U.S. Presidents, Ad Council, Pereira O’Dell Urge Americans To Get The COVID Vaccine

    By SHOOTUpdated:No Comments1548 Views

    The Ad Council and COVID Collaborative rolled out PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it’s available to
    them.

    This PSA, developed pro bono by creative agency Pereira O’Dell, features Presidents Obama, Bush and Clinton speaking about the importance of COVID-19 vaccination, reminding Americans that the life-saving vaccines will protect individuals and those they love. 

    “Today marks one year since the World Health Organization declared COVID-19 a global pandemic and, while there is a light at the end of the tunnel, there’s a lot of work still to be done to help our country recover. We’re grateful to Presidents Obama, Bush, Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their families,” said Lisa Sherman, president and CEO of the Ad Council.

    According to Ad Council research fielded by Ipsos in February, approximately 40% of the American public remain undecided about getting a COVID-19 vaccination. Of that undecided population, only 56% say they feel confident they have enough information to guide their decision about getting a COVID-19 vaccination, compared to 96% of those already committed. Whether or not a vaccine is available to them, a majority of those undecided (73%) still want information to address their questions now, underlining the need for an urgent mass education initiative.

    Credits

    Client Ad Council Agency Pereira Odell PJ Pereira, chief creative officer; Jason Apaliski, executive creative director; Simon Friedlander, creative director; Veronica Beach, head of production; Karen McKibben, executive producer. Editorial Barrelhouse Vincent Starpoli, editor; Josh Diaz, exec producer; Lauren Gould, producer. Music Duotone David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, sr. producer. Audio Post Sound Lounge Tom Jucarone, mixer. Finishing The Mill NY & London Clairellen Wallin, exec producer; Matt Squires, producer; Elle Lockhart, assistant producer; Fergus McCall, color.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:COVID-19Pereira O'DellThe Ad Council



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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