The Ad Council and COVID Collaborative rolled out PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it’s available to
them.
This PSA, developed pro bono by creative agency Pereira O’Dell, features Presidents Obama, Bush and Clinton speaking about the importance of COVID-19 vaccination, reminding Americans that the life-saving vaccines will protect individuals and those they love.
“Today marks one year since the World Health Organization declared COVID-19 a global pandemic and, while there is a light at the end of the tunnel, there’s a lot of work still to be done to help our country recover. We’re grateful to Presidents Obama, Bush, Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their families,” said Lisa Sherman, president and CEO of the Ad Council.
According to Ad Council research fielded by Ipsos in February, approximately 40% of the American public remain undecided about getting a COVID-19 vaccination. Of that undecided population, only 56% say they feel confident they have enough information to guide their decision about getting a COVID-19 vaccination, compared to 96% of those already committed. Whether or not a vaccine is available to them, a majority of those undecided (73%) still want information to address their questions now, underlining the need for an urgent mass education initiative.
CreditsClient Ad Council Agency Pereira Odell PJ Pereira, chief creative officer; Jason Apaliski, executive creative director; Simon Friedlander, creative director; Veronica Beach, head of production; Karen McKibben, executive producer. Editorial Barrelhouse Vincent Starpoli, editor; Josh Diaz, exec producer; Lauren Gould, producer. Music Duotone David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, sr. producer. Audio Post Sound Lounge Tom Jucarone, mixer. Finishing The Mill NY & London Clairellen Wallin, exec producer; Matt Squires, producer; Elle Lockhart, assistant producer; Fergus McCall, color.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More