Psyop New York brought to animation life a gladiator in the arena doing battle with packaging in its various forms for the UPS Store out of ad agency Doner.
Credits
Agency: Doner Production Company: Tool of North America,Psyop Tom Routson, live-action director,Psyop, director Visual Effects: Psyop Psyop, director; Eben Mears, creative director; Lucia Grillo, exec producer; Lydia Holness, producer; Kay Chen, assoc. producer; Ben Chan, Arisu Kashiwagi, Jungeun, Jaye Kim, Kitty Lin, Helen Choi, designers; Tony Barbieri, lead TD; Andreas Berner, TD; Jordan Blit, Kitty Lin, Pat Porter, Russ Wootton, Cooshun Wang, George Smaragdis, Consuelo Macri, CG animation; Lee Wolland, Soo Hee Han, CG modeling; Anthony Patti, Helen Choi, Russ Wootton, Shu-Chen Lin, Genessa Chamberlain, CG lighting; Jared Deal, Flash animation; Thomas Goddard, tech consultant; Molly Schwartz, lead compositor; Manu Gaulot, Chris Gereg, Danny Kamhaji, compositors; Nick Tanner, Jen Lee, Flame.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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