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    Untold Studios’ Director Ben Cronin, CGI Goose Take Flight On Emirates

    By SHOOTUpdated:No Comments3130 Views

    In this spot directed by Ben Cronin of Untold Studios, we meet Gerry, a photorealistic Canada goose, who selects an alternate means of migration–parting ways with his flock and opting for luxury as a passenger on an Emirates airliner. We see Gerry enjoying a four-course meal while watching "The Goose the Bad and the Ugly" on an Emirates flight, before waving at his flock who pass by the window. 

    Untold director and creative director Cronin said, “I loved this script instantly and knew it was an endearing story to tell. Our VFX team did an amazing job bringing Gerry to life, especially as CGI birds are incredibly difficult to get right! We had a lot of fun making this spot and we hope everyone enjoys its playful spirit.”

    The VFX team at Untold pre-vised the entire spot before shooting. Filming mostly clean plates, with 3D printed and taxidermy goose stand-ins, the team then went to work on crafting the CGI geese. The project showcases a range of techniques from water simulation to matte painting as well as careful compositing to seamlessly integrate the CGI elements into the live-action plates. 

     

    Credits

    Client Emirates Richard Billington, SVP brand & advertising/corporates communications; Yasmine Saade, global brand & content manager. Production Untold Studios, London & Los Angeles Ben Cronin, director; Josh Davies, exec producer/producer; Ben Burdock, production manager; Simon Richards, DP. Editorial Gorilla TV Matt Chodan, editor. VFX Untold Studios Sophie Harrison, exec producer; Lauren Oldfield, producer; Amir Bazazi, VFX supervisor; Alex Kulikov, compositing supervisor; Chloe Dawe, creature supervisor; Geraint (Gez) Wright, animation lead; Jack Harris, Alex Doyle, Lewis Pickston, Justin Braun, Christian Baker, VFX lead; Joe Kane, Shariq Altaf, Clement Petellaz, Vlad Pascanu, Matteo Antona, Kim Eja Felicia Petersen, Henry Affonso, Harry McCusker-Bland, Seung Ho Henrik Holmberg, VFX artists. Color Untold Studios Julien Alary, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Ben CroninUntold Studios



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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