Gift of Life, a charity seeking to cure blood cancer through cellular therapy, has enlisted the talents of DDB New York (now adam&eveDDB) and Unsaid Studio to deliver a poignant campaign with design at its heart. Promoting blood and bone marrow donations to the not-for-profit, it celebrates the unbreakable link between a patient and their donor. This video outlines the creative crux of the campaign.
The campaign utilizes shared letters in the names of blood donors and recipients to visualize the lifelong bond between them, adding weight and a human element to what is often anonymous. Through this simple concept, it neatly encapsulates a complex bond between individuals in one moving symbol.
DDB tasked Unsaid Studio with creative exploration through motion and design to bring the campaign idea to life. Complementing the bold central concept, the studio opted for a black and white color palette and a single font. Shown amidst the busy screens of Times Square and the dense pages of The Washington Post, the campaign stands out for its profound simplicity amongst the visual noise.
Tom Alex Buch, ECD at Unsaid Studio, commented “One of the primary challenges was to effectively convey the delicate and serious subject matter with taste and elegance. The simplicity of the work meant that there was no room to hide, the animation had to be flawless.”
CreditsClient Gift of Life Agency DDB New York (now adam&eveDDB) Mat Bisher, chief creative officer; Mussashi Shintaku, Vinicius Fernandez, creative directors; Paulo Junger, executive creative director; Maya McGauley, producer; Teri Altman, head of production. Production Unsaid Studio, Brooklyn, NY Doug Bello, director; Tom Alex Buch, executive creative director; Keka Petrich, exec producer; Pablo Porto, animator; Luciano Nader, modeling; Marina Parreira, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More