This spot tells us the story of University of Phoenix graduate Carlos Ramirez who persevered, rising from a disadvantaged household to become a nurse at the helm of an intensive care unit.
Peter Thwaites of The Corner Shop directed for agency 180LA, with music and sound design from stimmung.
Client University of Phoenix Music/sound: stimmung, Santa Monica, Calif. Matt Powell, music; Gus Koven, sound designer; Rory Doggett, creative director; Kristina Iwankiw, exec producer. Audio Post: Eleven, Santa Monica Mike Franklin, mixer Agency: 180LA Production: The Corner Shop, Santa Monica, Calif. Peter Thwaites, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
