This spot tells us the story of University of Phoenix graduate Carlos Ramirez who persevered, rising from a disadvantaged household to become a nurse at the helm of an intensive care unit.
Peter Thwaites of The Corner Shop directed for agency 180LA, with music and sound design from stimmung.
Client University of Phoenix Music/sound: stimmung, Santa Monica, Calif. Matt Powell, music; Gus Koven, sound designer; Rory Doggett, creative director; Kristina Iwankiw, exec producer. Audio Post: Eleven, Santa Monica Mike Franklin, mixer Agency: 180LA Production: The Corner Shop, Santa Monica, Calif. Peter Thwaites, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
