In the stirring CG animated film, a struggling single mom finds her job at the factory in jeopardy as robotics replace people in the workforce. The inevitable finally happens as she is out of work and at a crossroads, floundering to see a path forward. Inspired by the love she feels and the responsibility she has for her kids, the mom enrolls in an online course at the University of Phoenix to get a degree in Information Technology (IT).
Hers is a story of triumph–for her, her family, and for women who are sorely underrepresented in the tech biz. Directed by Dan & Jason (Dan Abdo and Jason Patterson) of animation studio Hornet Inc. for agency 180LA, this University of Phoenix commercial titled “We Can Do IT” tells a tale that is complemented and advanced by music and sound design from Beacon Street Studios in Venice, Calif. Also deployed in the spot is the Cranberries’ track “Dreams,” with bicoastal Good Ear Music Supervision providing its services
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie DiLullo, exec producers; Lindsey Lerman, producer; Amber Tisue, sound design; Kate Vadnais, sr. producer. Good Ear Music Supervision, bicoastal Track: “Dreams” by the Cranberries Audio Post: Beacon Street Studios, Venice, Calif. Amber Tisue, mixer; Kate Vadnais, sr. mix producer Agency: 180LA Production: Hornet, New York Dan Abdo, Jason Patterson, directors Visual Effects/Animation: Hornet, New York; Hana Shimizu, EP; Sang-Jin Bae, head of prodn; Kristin Labriola, development producer; Nikke DiCesare, producer; HyeSung Park, art dir; Stephanie Andreou, editor; Kendelle Hoyer, storyboard artist; Aiden Sugano, character designer; Christina Faulkner, designer; Riley Spencer, coordinator; Richard G. Kim, CG lead, ltg & render TD; Fred Kim, lead compositor; David Soto, Pedro Conti, character modelers; Michael Altman, character TD-animator; Javier Leon, Esau Perez, Marta Pomb, Javier Jaen & Isabel Garciad, environment modelers; Gabe Askew, FX TD; Matt Parent, Andrew Boccio, previs artists; Roman Kobryn, lead animator; Ozan Basaldi, Hee-Jin Kim, animators; Aaron Baker, Christine Kim, ltg & rendering; Elizabeth Ku-Herrero, texture & look dev. artist; Dark Hoffman, matte painter; Shawn King, colorist. (Toolbox: Maya, Nuke, Adobe Creative Suite, Resolve, Vray)
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
