In the stirring CG animated film, a struggling single mom finds her job at the factory in jeopardy as robotics replace people in the workforce. The inevitable finally happens as she is out of work and at a crossroads, floundering to see a path forward. Inspired by the love she feels and the responsibility she has for her kids, the mom enrolls in an online course at the University of Phoenix to get a degree in Information Technology (IT).
Hers is a story of triumph–for her, her family, and for women who are sorely underrepresented in the tech biz. Directed by Dan & Jason (Dan Abdo and Jason Patterson) of animation studio Hornet Inc. for agency 180LA, this University of Phoenix commercial titled “We Can Do IT” tells a tale that is complemented and advanced by music and sound design from Beacon Street Studios in Venice, Calif. Also deployed in the spot is the Cranberries’ track “Dreams,” with bicoastal Good Ear Music Supervision providing its services
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie DiLullo, exec producers; Lindsey Lerman, producer; Amber Tisue, sound design; Kate Vadnais, sr. producer. Good Ear Music Supervision, bicoastal Track: “Dreams” by the Cranberries Audio Post: Beacon Street Studios, Venice, Calif. Amber Tisue, mixer; Kate Vadnais, sr. mix producer Agency: 180LA Production: Hornet, New York Dan Abdo, Jason Patterson, directors Visual Effects/Animation: Hornet, New York; Hana Shimizu, EP; Sang-Jin Bae, head of prodn; Kristin Labriola, development producer; Nikke DiCesare, producer; HyeSung Park, art dir; Stephanie Andreou, editor; Kendelle Hoyer, storyboard artist; Aiden Sugano, character designer; Christina Faulkner, designer; Riley Spencer, coordinator; Richard G. Kim, CG lead, ltg & render TD; Fred Kim, lead compositor; David Soto, Pedro Conti, character modelers; Michael Altman, character TD-animator; Javier Leon, Esau Perez, Marta Pomb, Javier Jaen & Isabel Garciad, environment modelers; Gabe Askew, FX TD; Matt Parent, Andrew Boccio, previs artists; Roman Kobryn, lead animator; Ozan Basaldi, Hee-Jin Kim, animators; Aaron Baker, Christine Kim, ltg & rendering; Elizabeth Ku-Herrero, texture & look dev. artist; Dark Hoffman, matte painter; Shawn King, colorist. (Toolbox: Maya, Nuke, Adobe Creative Suite, Resolve, Vray)
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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