The Best Work You May Never See: A procession of CG turtles underscores the power of the terrapin diamondback, which is the University of Maryland mascot. The voiceover talks of the university’s “150 years of teamwork between alumni, students, faculty and staff๏ฟฝtogether there’s so much more we can do.”
Production Company: University Video Mac Nelson, executive producer/director Editorial: University Video Christopher Abolt, editor Visual Effects: Janimation Animation & Visual Effects: Steve Gaconnier, executive producer; Greg Punchatz, senior creative director; Ludo Michaud, technical director; Mike Duffy, operations supervisor; John McInnis, John Griffith, 3D animators; Josh Bray, compositor; Rares Halmagean, digital artist; Pete Herzog, senior producer Music: The Sound Spot John Dennis, composer Audio: The Sound Spot John Dennis, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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