An old lady is sitting in a rocking chair reading a bedtime story next to a soft lamp. She puts down her book and walks over to a bed where a man lies sweating. She says “dear, you look a little warm” and pulls back his blanket to reveal that he is lying on a bed of nails. She says “sweet dreams” and reaches up over his head to pull down the lid to the nail bed. The man screams in fear and horror and the screen flashed to black and then words “Halloween Horror Nights starts September 30” appear.
Credits
Agency: davidandgoliath David Angelo and Liz Gumbinner, creative directors; Melissa Pipeling, copywriter; Anne Bioty, art director; Erin Sullivan, producer Production Company: tight Amanda Evans, director; Jonathon Ker, executive producer; Bridget Blake-Wilson, producer; Ross Richardson, DP Editorial: Union Editorial Alycia Daniels, freelance editor; Postproduction: Company 3 Los Angeles,Union Editorial Mike Pethel, colorist,Todd Iorio, Seth Silberfein, online editors Music: Agent Jackson Michael Fitzpatrick, composer Sound Design: Agent Jackson,Union Editorial Jon Klok, sound designer,Matt Lewkowicz, sound designer Audio: Union Editorial Matt Lewkowicz, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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