An old lady is sitting in a rocking chair reading a bedtime story next to a soft lamp. She puts down her book and walks over to a bed where a man lies sweating. She says “dear, you look a little warm” and pulls back his blanket to reveal that he is lying on a bed of nails. She says “sweet dreams” and reaches up over his head to pull down the lid to the nail bed. The man screams in fear and horror and the screen flashed to black and then words “Halloween Horror Nights starts September 30” appear.
Credits
Agency: davidandgoliath David Angelo and Liz Gumbinner, creative directors; Melissa Pipeling, copywriter; Anne Bioty, art director; Erin Sullivan, producer Production Company: tight Amanda Evans, director; Jonathon Ker, executive producer; Bridget Blake-Wilson, producer; Ross Richardson, DP Editorial: Union Editorial Alycia Daniels, freelance editor; Postproduction: Company 3 Los Angeles,Union Editorial Mike Pethel, colorist,Todd Iorio, Seth Silberfein, online editors Music: Agent Jackson Michael Fitzpatrick, composer Sound Design: Agent Jackson,Union Editorial Jon Klok, sound designer,Matt Lewkowicz, sound designer Audio: Union Editorial Matt Lewkowicz, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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