The world portrayed from the perspective of your body from the waist down. This commercial is a cartoon sequence where are the characters are pairs of legs, the protagonist called Mr. Pants. Mr. Pants wakes up, steps into the shower, puts on his pants and starts his day. He has a nice stroll through the park where a group of children pairs of legs are playing soccer. After hailing a cab, with a wiggle of his toe, he sets off to United Air Economy Plus with “up to five extra inches of leg room.” At the conclusion of the commercial the United emblem is displayed with the logo “Its time to fly.”
Credits
Agency: Fallon Minneapolis Paul Silburn and Bruce Bildsten, executive creative directors; Stuart D’Rozario, group creative director/copywriter; Bob Barrie, art director; Brian DiLorenzo, director of broadcast; Kate Talbott, executive producer; Henni Iwarsson, assistant producer. Production Company: Acme Filmworks, Hollywood, Calif. Wendy Tilby and Amanda Forbis, directors/production animators; Ron Diamond, executive producer; Holly Stone, senior producer; Maximilian Graenitz, production animator; Michael O’Donnell, digital supervisor; Scott Coleman and Kirk Shaffer, network administration; Philip Scanlon, production assistant. Editorial: Acme Filmworks, Hollywood, Calif. George Khair, offline editor/post production supervisor. Postproduction: Post Logic Studios, California Mike Underwood, DaVinci color correct operator. Music: Trivers/Myers Music John Trivers and Liz Myers, arrangers/producers. Audio: Pixel Farm Ken Chastain, mixer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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