The world portrayed from the perspective of your body from the waist down. This commercial is a cartoon sequence where are the characters are pairs of legs, the protagonist called Mr. Pants. Mr. Pants wakes up, steps into the shower, puts on his pants and starts his day. He has a nice stroll through the park where a group of children pairs of legs are playing soccer. After hailing a cab, with a wiggle of his toe, he sets off to United Air Economy Plus with “up to five extra inches of leg room.” At the conclusion of the commercial the United emblem is displayed with the logo “Its time to fly.”
Credits
Agency: Fallon Minneapolis Paul Silburn and Bruce Bildsten, executive creative directors; Stuart D’Rozario, group creative director/copywriter; Bob Barrie, art director; Brian DiLorenzo, director of broadcast; Kate Talbott, executive producer; Henni Iwarsson, assistant producer. Production Company: Acme Filmworks, Hollywood, Calif. Wendy Tilby and Amanda Forbis, directors/production animators; Ron Diamond, executive producer; Holly Stone, senior producer; Maximilian Graenitz, production animator; Michael O’Donnell, digital supervisor; Scott Coleman and Kirk Shaffer, network administration; Philip Scanlon, production assistant. Editorial: Acme Filmworks, Hollywood, Calif. George Khair, offline editor/post production supervisor. Postproduction: Post Logic Studios, California Mike Underwood, DaVinci color correct operator. Music: Trivers/Myers Music John Trivers and Liz Myers, arrangers/producers. Audio: Pixel Farm Ken Chastain, mixer.
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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