A stop-motion animation spot takes us inside a child’s imagination as he pictures his father’s daring exploits during a business trip. Dad is thrust into a medieval adventure, becoming a knight who joins fellow knights at a roundtable. They defend themselves against fire-breathing dragons and vanquish the beasts. The spot then returns to modern-day reality as the father returns home with a gift for his son�appropriately enough, a toy dragon.
Credits
Agency: Fallon Minneapolis Bruce Bildsten, Paul Silburn (who have both since exited the agency). executive creative directors; Stuart D�Rozario, group creative director/copywriter; Bob Barrie, art director; Brian DiLorenzo, director of broadcast production, North America; Kate Talbott, executive producer; Henni Iwarsson, assistant producer. Production Company: Duck Studios Jamie Caliri, director/cinematographer; Mark Medernach, executive producer; Gwynn Adik, senior producer/head of production; Alexander Juhasz, lead designer; Patrick Macioroski, background designer/fire animation; Morgan Hay, puppet/set construction; Donna Calire, shrub design/ construction; Kim Blanchette, lead puppet animator; Justin Kohn, additional puppet animation; Anna Saunders, bird and facial animation; Soyeon Kim, background/texture painter; Todd Hemker, digital image prep, After Effects animation/compositing, rig removal/matting; Joel Fox, digital image prep, rig removal/matting; Jan Chen, Laura Sasso, After Effects animat
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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