A stop-motion animation spot takes us inside a child’s imagination as he pictures his father’s daring exploits during a business trip. Dad is thrust into a medieval adventure, becoming a knight who joins fellow knights at a roundtable. They defend themselves against fire-breathing dragons and vanquish the beasts. The spot then returns to modern-day reality as the father returns home with a gift for his son๏ฟฝappropriately enough, a toy dragon.
Credits
Agency: Fallon Minneapolis Bruce Bildsten, Paul Silburn (who have both since exited the agency). executive creative directors; Stuart D๏ฟฝRozario, group creative director/copywriter; Bob Barrie, art director; Brian DiLorenzo, director of broadcast production, North America; Kate Talbott, executive producer; Henni Iwarsson, assistant producer. Production Company: Duck Studios Jamie Caliri, director/cinematographer; Mark Medernach, executive producer; Gwynn Adik, senior producer/head of production; Alexander Juhasz, lead designer; Patrick Macioroski, background designer/fire animation; Morgan Hay, puppet/set construction; Donna Calire, shrub design/ construction; Kim Blanchette, lead puppet animator; Justin Kohn, additional puppet animation; Anna Saunders, bird and facial animation; Soyeon Kim, background/texture painter; Todd Hemker, digital image prep, After Effects animation/compositing, rig removal/matting; Joel Fox, digital image prep, rig removal/matting; Jan Chen, Laura Sasso, After Effects animat
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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