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    UNIT9’s A Common Future Directs “There’s No Next If You Text” For System1 Agency

    By SHOOTUpdated:No Comments3494 Views

    System1 Agency initiated this two-minute public service film, created in partnership with production company UNIT9’s directorial duo A Common Future. 

    The piece shows how a couple’s young love is tragically and needlessly cut short due to texting while driving. The film alludes to a pivotal moment in the couple’s relationship, where long-term commitments are possibly about to be made, when suddenly the viewer is robbed of what happens next. The film concludes by stating, “There’s No Next If You Text.” 

    System1 Agency wanted to take this approach to corporate social responsibility (CSR) because it knew it could have an impact. Paul Spriggs, president, Americas, System1 Agency, said, “The film impacts people’s emotions and has the potential to change behavior. Our hope is that it will emotionally touch everyone who sees it, given we all text and may distract someone who is driving. Sharing it through social media ensures as many people as possible are able to see it.” 

    Credits

    Agency System1 Agency, New York Paul Spriggs, president, Americas Production UNIT9 A Common Future, director; Michelle Craig, Rania Hattar, Luca De Laurentiis, exec producers; Michael Montenegro, producer; Tom Elliott, DP; Dustin Grabner, production designer; Bailee Edgington, stylist.  Editorial Simon Reichel, editor. VFX Diplom Motion Design. Sound Design Chris Banks, sound designer. Color Grade Cheat UK

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:System1 AgencyUNIT9



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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