This film brings to life the silhouette of a methodical speedskater crystallizing into icy form as the competitor rounds the oval. As velocity increases, the ice shatters, revealing a human form in Under Armour’s new speed skin design.
Visual effects house on the client-direct job was Zoic Studios. Piece was co-directed by Megan Oepen of Under Armour and Haley Geffen of BODEGA.
CreditsClient Under Armour Megan Oepen, co-director/EP, head of content house Visual Effects Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, producer; Kevin Montenegro, coordinator; Julien Brami, VFX supervisor; Tim Hanson, CG supervisor; Mike Degtjarewsky, 2D supervisor; An Dang, Flame assist (Toolbox: Maya, ZBrush, Vray, Mantra, Houdini, Nuke, Flame) Production BODEGA Haley Geffen, co-director; Clint Goldman, exec producer; Grayson Bithell, Jordan Tarazi, producers Editorial Northern Lights Chris Carson, editor; Robin Hall, exec producer; Terry-Anne Alexander, producer. Audio SuperExploder Jody Nazzaro, sr. sound designer/mixer; Meredith Nazzaro, sr. producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More