This film brings to life the silhouette of a methodical speedskater crystallizing into icy form as the competitor rounds the oval. As velocity increases, the ice shatters, revealing a human form in Under Armour’s new speed skin design.
Visual effects house on the client-direct job was Zoic Studios. Piece was co-directed by Megan Oepen of Under Armour and Haley Geffen of BODEGA.
Client Under Armour Megan Oepen, co-director/EP, head of content house Visual Effects Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, producer; Kevin Montenegro, coordinator; Julien Brami, VFX supervisor; Tim Hanson, CG supervisor; Mike Degtjarewsky, 2D supervisor; An Dang, Flame assist (Toolbox: Maya, ZBrush, Vray, Mantra, Houdini, Nuke, Flame) Production BODEGA Haley Geffen, co-director; Clint Goldman, exec producer; Grayson Bithell, Jordan Tarazi, producers Editorial Northern Lights Chris Carson, editor; Robin Hall, exec producer; Terry-Anne Alexander, producer. Audio SuperExploder Jody Nazzaro, sr. sound designer/mixer; Meredith Nazzaro, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
