One of the most famous characters in advertising history is back in the spotlight after a long hiatus and he shares with us what he's learned while away. The Jolly Green Giant returns–with a new look–to introduce Green Giant’s new product innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Vegetables, and to show America how to swap more vegetables into a family diet and eat healthier.
In this humorous “Snow Angel” spot, Riced Veggies are unveiled. The Green Giant has learned not only learned this dish–a healthy substitute for rice–but also that he's quite proficient at making snow angels, creations which dwarf those of two considerably smaller people with him.
Dan Kelleher, chief creative officer, Deutsch New York, said, “I grew up with the Jolly Green Giant and having the opportunity to reintroduce such an iconic advertising figure has been a thrill. It’s the Giant we all know and love, but now in more modern, fun scenarios.”
Ulf Johansson of Smith & Jones Films directed, with VFX from MPC.
