To promote its new Go2s value menu choice, Dunkin’ has launched a campaign from BBDO NY that celebrates great “2s,” including this spot which features a singing duet who reflect the creativity, music and style of the 1970s.
“Duet” was directed by Ulf Johansson of production house Smith & Jones, with tabletop direction by Steve Greenstein of Squad 47.
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Matt Spicer, Mark Potoka, creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group executive producer; Katie Greene, producer. Live Action Production Company Smith & Jones Ulf Johansson, director; Philippa Smith, exec producer. Tabletop/Food Production Company Squad 47 Steve Greenstein, director. Music/Sound BANG Music, New York Timo Elliston, composer; Brian Jones, producer. Audio Post Mackcut, New York Sam Shaffer, mixer Editorial Mackcut, New York Gavin Cutler, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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