To promote its new Go2s value menu choice, Dunkin’ has launched a campaign from BBDO NY that celebrates great “2s,” including this spot which features a singing duet who reflect the creativity, music and style of the 1970s.
“Duet” was directed by Ulf Johansson of production house Smith & Jones, with tabletop direction by Steve Greenstein of Squad 47.
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Matt Spicer, Mark Potoka, creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group executive producer; Katie Greene, producer. Live Action Production Company Smith & Jones Ulf Johansson, director; Philippa Smith, exec producer. Tabletop/Food Production Company Squad 47 Steve Greenstein, director. Music/Sound BANG Music, New York Timo Elliston, composer; Brian Jones, producer. Audio Post Mackcut, New York Sam Shaffer, mixer Editorial Mackcut, New York Gavin Cutler, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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