To promote its new Go2s value menu choice, Dunkin’ has launched a campaign from BBDO NY that celebrates great “2s,” including this spot which features a singing duet who reflect the creativity, music and style of the 1970s.
“Duet” was directed by Ulf Johansson of production house Smith & Jones, with tabletop direction by Steve Greenstein of Squad 47.
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Matt Spicer, Mark Potoka, creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group executive producer; Katie Greene, producer. Live Action Production Company Smith & Jones Ulf Johansson, director; Philippa Smith, exec producer. Tabletop/Food Production Company Squad 47 Steve Greenstein, director. Music/Sound BANG Music, New York Timo Elliston, composer; Brian Jones, producer. Audio Post Mackcut, New York Sam Shaffer, mixer Editorial Mackcut, New York Gavin Cutler, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
