To promote its new Go2s value menu choice, Dunkin’ has launched a campaign from BBDO NY that celebrates great “2s,” including this spot which features a singing duet who reflect the creativity, music and style of the 1970s.
“Duet” was directed by Ulf Johansson of production house Smith & Jones, with tabletop direction by Steve Greenstein of Squad 47.
Client Dunkin’ Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Matt Spicer, Mark Potoka, creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group executive producer; Katie Greene, producer. Live Action Production Company Smith & Jones Ulf Johansson, director; Philippa Smith, exec producer. Tabletop/Food Production Company Squad 47 Steve Greenstein, director. Music/Sound BANG Music, New York Timo Elliston, composer; Brian Jones, producer. Audio Post Mackcut, New York Sam Shaffer, mixer Editorial Mackcut, New York Gavin Cutler, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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