Brendan Malloy of HSI directed this black-and-white commercial starring star NFL quarterback Tom Brady for footwear brand UGG Australia. Brady talks about how he doesn’t like to pocket time outs during a football game–or in his personal life. Using your time outs to full advantage is important, he affirms.
We see the value of his taking time out from a busy schedule when Brady goes golfing with his father. The bond between dad and son is evident in various moments of this spot which is atypical for apparel ads starring star athletes. Editor was Rick Lawley of Whitehouse Post.
Credits
Client UGG Australia Agency M&C Saatchi Los Angeles James Bray, executive creative director; Ron Tapia, creative director; Stephen Reidmiller, Jamie Dos Santos, creative team; Jen Weinberg, producer. Production HSI Brendan Malloy, director. Editorial Whitehouse Post Rick Lawley, editor; James Dierx, assistant editor; Joni Williamson, exec producer; Joanna Manning, producer. Post/VFX Carbon VFX Chris Noellert, creative director; Marlo Baird Kinsey, exec producer; Nick Vassil, associate producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
