Brendan Malloy of HSI directed this black-and-white commercial starring star NFL quarterback Tom Brady for footwear brand UGG Australia. Brady talks about how he doesn’t like to pocket time outs during a football game–or in his personal life. Using your time outs to full advantage is important, he affirms.
We see the value of his taking time out from a busy schedule when Brady goes golfing with his father. The bond between dad and son is evident in various moments of this spot which is atypical for apparel ads starring star athletes. Editor was Rick Lawley of Whitehouse Post.
Credits
Client UGG Australia Agency M&C Saatchi Los Angeles James Bray, executive creative director; Ron Tapia, creative director; Stephen Reidmiller, Jamie Dos Santos, creative team; Jen Weinberg, producer. Production HSI Brendan Malloy, director. Editorial Whitehouse Post Rick Lawley, editor; James Dierx, assistant editor; Joni Williamson, exec producer; Joanna Manning, producer. Post/VFX Carbon VFX Chris Noellert, creative director; Marlo Baird Kinsey, exec producer; Nick Vassil, associate producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
