Brendan Malloy of HSI directed this black-and-white commercial starring star NFL quarterback Tom Brady for footwear brand UGG Australia. Brady talks about how he doesn’t like to pocket time outs during a football game–or in his personal life. Using your time outs to full advantage is important, he affirms.
We see the value of his taking time out from a busy schedule when Brady goes golfing with his father. The bond between dad and son is evident in various moments of this spot which is atypical for apparel ads starring star athletes. Editor was Rick Lawley of Whitehouse Post.
Credits
Client UGG Australia Agency M&C Saatchi Los Angeles James Bray, executive creative director; Ron Tapia, creative director; Stephen Reidmiller, Jamie Dos Santos, creative team; Jen Weinberg, producer. Production HSI Brendan Malloy, director. Editorial Whitehouse Post Rick Lawley, editor; James Dierx, assistant editor; Joni Williamson, exec producer; Joanna Manning, producer. Post/VFX Carbon VFX Chris Noellert, creative director; Marlo Baird Kinsey, exec producer; Nick Vassil, associate producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the โMischief Rewiredโ campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled โProwlโ in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, โWhen you say โThe Legend is backโ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capriโs electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.โ
David Colman, creative director at Wieden+Kennedy London, said, โTo relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested โrewiringโ them. With... Read More