Brendan Malloy of HSI directed this black-and-white commercial starring star NFL quarterback Tom Brady for footwear brand UGG Australia. Brady talks about how he doesn’t like to pocket time outs during a football game–or in his personal life. Using your time outs to full advantage is important, he affirms.
We see the value of his taking time out from a busy schedule when Brady goes golfing with his father. The bond between dad and son is evident in various moments of this spot which is atypical for apparel ads starring star athletes. Editor was Rick Lawley of Whitehouse Post.
CreditsClient UGG Australia Agency M&C Saatchi Los Angeles James Bray, executive creative director; Ron Tapia, creative director; Stephen Reidmiller, Jamie Dos Santos, creative team; Jen Weinberg, producer. Production HSI Brendan Malloy, director. Editorial Whitehouse Post Rick Lawley, editor; James Dierx, assistant editor; Joni Williamson, exec producer; Joanna Manning, producer. Post/VFX Carbon VFX Chris Noellert, creative director; Marlo Baird Kinsey, exec producer; Nick Vassil, associate producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More