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    UCCP Debuts “Killing In Thy Name” Documentary Made In Collaboration With Rage Against the Machine

    By SHOOTUpdated:No Comments3090 Views

    This documentary short Killing in Thy Name is the first project from the newly formed Ummah Chroma Creative Partners (UCCP), a production house formed in partnership with Serial Pictures. The documentary was made in collaboration with Rage Against the Machine, framed around the band’s iconic protest anthem “Killing in the Name.” 

    Directed by UCCP’s The Ummah Chroma, the documentary seeks according to the filmmakers “to be a fire escape from the fiction known as whiteness and a spring for discovery.”

    Cinematographer Jomo Fray shot Killing in Thy Name, which was edited by Stefani Saintonge.

    Credits

    Production Executive produced by Rage Against the Machine and Ummah Chroma Creative Partners; The Ummah Chroma, director; Jomo Fray, cinematographer; Akin McKenzie, production designer; Annalise Lockhart, 1st assistant director; Amanda Andrews, co-producer. Editorial Stefani Saintonge, editor. Sound Design Waajeed, sound designer.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Rage Against the MachineSerial PicturesUmmah Chroma Creative Partners



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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