Beacon Street Studios scored this spot which thrusts us into the action of the new Teenage Mutant Ninja Turtles videogame. Ad came out of San Francisco agency Pereira & O’Dell.
Credits
Agency: Pereira & O’Dell PJ Pereira, creative director; Rom Lambrechts, associate creative director/writer; Jason Apaliski, associate creative director/art director; Russell Dodson, writer; Brett Beaty, art director; Jeff Ferro, executive producer; Jonathan Matthews, producer; Victoria Whitlow, music producer; Kelsie Van Deman, interactive producer. Production Company: yU+co. Garson Yu, creative director; Jim Sonzero, director; Richard W. Taylor II, animation director; Carol Wong, exec producer; Gordon Bellamy, sr. producer; Stephan Fedasz IV, CG supervisor; Reuben Langdon, combat choreographer; Nghia Lam, lead modeler; Eric Smith, lead FX artist; Stephen DeLalla, 3D generalist; Connor LaBella, Alessandro Ceglia, Long-Hai Pham, 3D animation; Steve Viola, Pota Tsent, Emil Petrov, 3D FX; Josh Elmore, Kye-wan Sung, Kowon Jung, 3D modeling; John Kim, Etsuko Uji, 2D design; Jason Sikora, Jarred Buck, Mark Saunders, editors; Brandon Muse, assistant editor/IO; Dan Masciarelli, production coordinator; Mar
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
MySHOOT Profiles
Add A Comment