After introducing a campaign around the idea that a company that moves people is asking you not to move during the coronavirus pandemic, Uber has unveiled the next step in its marketing communications initiative with a film titled “Thank You For Not Riding.”
To make this piece, Uber partnered with Wieden+Kennedy and PRETTYBIRD to put a call out to filmmakers from all around the world. The idea was to have those stuck-at-home filmmakers document their new reality, as they find creative ways of living their lives in the current world, entertaining their families, and schooling restless children. Along with the worry and frustration, they’re also experiencing amazing moments of reflection, laughter, and play.
These filmmakers, and everyone else who stays at home, makes it easier for those who can’t. Together we know we can make a difference.
CreditsClient Uber Agency Wieden+Kennedy, Portland, Ore. Colleen DeCourcy, Susan Hoffman, Jason Bagley, Eric Baldwin, executive creative directors; Kathy Hepinstall, Sara Phillips, creatives; Matt Hunnicutt, head of production; Molly Tait Tanen, executive producer; Chris Capretto, producer; Carly Starratt, brand strategy director; Annie Sanditen, executive design producer; Karen Koch, design director; Angela Iannarelli, designer; Matt Blum, sr. production designer; Frazer Goodbody, retoucher/3D artist. Production PRETTYBIRD Editorial Exile Kyle Brown, editor; Eileen Miraglia, assistant editor; CL Weaver, exec producer; Jennifer Locke, head of production; Kristina Thoegersen, post producer. VFX Exile Wes Waldron, lead Flame. Color The Mill Matthew Osborne, colorist; Blake Harrop, color producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers (original song “Promise Me”); Leslie DiLullo, executive producer. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More