After introducing a campaign around the idea that a company that moves people is asking you not to move during the coronavirus pandemic, Uber has unveiled the next step in its marketing communications initiative with a film titled “Thank You For Not Riding.”
To make this piece, Uber partnered with Wieden+Kennedy and PRETTYBIRD to put a call out to filmmakers from all around the world. The idea was to have those stuck-at-home filmmakers document their new reality, as they find creative ways of living their lives in the current world, entertaining their families, and schooling restless children. Along with the worry and frustration, they’re also experiencing amazing moments of reflection, laughter, and play.
These filmmakers, and everyone else who stays at home, makes it easier for those who can’t. Together we know we can make a difference.
Credits
Client Uber Agency Wieden+Kennedy, Portland, Ore. Colleen DeCourcy, Susan Hoffman, Jason Bagley, Eric Baldwin, executive creative directors; Kathy Hepinstall, Sara Phillips, creatives; Matt Hunnicutt, head of production; Molly Tait Tanen, executive producer; Chris Capretto, producer; Carly Starratt, brand strategy director; Annie Sanditen, executive design producer; Karen Koch, design director; Angela Iannarelli, designer; Matt Blum, sr. production designer; Frazer Goodbody, retoucher/3D artist. Production PRETTYBIRD Editorial Exile Kyle Brown, editor; Eileen Miraglia, assistant editor; CL Weaver, exec producer; Jennifer Locke, head of production; Kristina Thoegersen, post producer. VFX Exile Wes Waldron, lead Flame. Color The Mill Matthew Osborne, colorist; Blake Harrop, color producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers (original song “Promise Me”); Leslie DiLullo, executive producer. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
