After introducing a campaign around the idea that a company that moves people is asking you not to move during the coronavirus pandemic, Uber has unveiled the next step in its marketing communications initiative with a film titled “Thank You For Not Riding.”
To make this piece, Uber partnered with Wieden+Kennedy and PRETTYBIRD to put a call out to filmmakers from all around the world. The idea was to have those stuck-at-home filmmakers document their new reality, as they find creative ways of living their lives in the current world, entertaining their families, and schooling restless children. Along with the worry and frustration, they’re also experiencing amazing moments of reflection, laughter, and play.
These filmmakers, and everyone else who stays at home, makes it easier for those who can’t. Together we know we can make a difference.
Credits
Client Uber Agency Wieden+Kennedy, Portland, Ore. Colleen DeCourcy, Susan Hoffman, Jason Bagley, Eric Baldwin, executive creative directors; Kathy Hepinstall, Sara Phillips, creatives; Matt Hunnicutt, head of production; Molly Tait Tanen, executive producer; Chris Capretto, producer; Carly Starratt, brand strategy director; Annie Sanditen, executive design producer; Karen Koch, design director; Angela Iannarelli, designer; Matt Blum, sr. production designer; Frazer Goodbody, retoucher/3D artist. Production PRETTYBIRD Editorial Exile Kyle Brown, editor; Eileen Miraglia, assistant editor; CL Weaver, exec producer; Jennifer Locke, head of production; Kristina Thoegersen, post producer. VFX Exile Wes Waldron, lead Flame. Color The Mill Matthew Osborne, colorist; Blake Harrop, color producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers (original song “Promise Me”); Leslie DiLullo, executive producer. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
