The U/North spot is a Sunday morning stockholder feel good type of spot, not really selling anything, just making a statement that the company is benevolent.
The spot features panoramic shots of fields interspersed with images of children planting seeds. The spot was created from a combination of elements. The panoramic shots were stock footage, which Fluid’s Flame artist Alex Frowein stylized to create the final effect. The additional shots of the kids were shot by Robert Elswit (DP) with the film’s director Tony Gilroy and Frowein working together.
Credits
Production Company: Fluid David Shapiro, executive producer/partner; Victor Melton, logo design; Alex Frowein, editorial/design; Andrew Sherman, original music and voice of U/North
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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