An incarcerated elderly man finds the key to his freedom in a cake baked by his wife. But instead of the obligatory metal file, hidden in the cake is a bottle of Tylenol Arthritis Pain. Thanks to the medicine, he’s nimble enough to make his escape, hidden in a laundry bag nestled in the back of a truck that exits the prison.
Agency: MacLaren McCann Andy Manson, creative director/writer; Kerry Reynolds, creative director/art director; Sarah Michener, producer. Production Company: Epoch Films, LA Office,Blink Pictures Stacy Wall, director; Doug Halbert, executive producer, Robert Yeoman, DP.,Kate Hunter-Badger, executive producer; Jeff McDougall, producer. Editorial: Panic & Bob, Toronto David Baxter, editor. Postproduction: Panic & Bob, Toronto,Notch Naveen Srivastava, online editor; Lucy O๏ฟฝNeill, online producer,Gary Chuntz, colorist Music: Massive Music | New York Audio: Silent Joe/Orange Studios Vlad Nikolic, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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