A woman is sitting in her living room munching on some peanuts and watching evening TV. A Tylenol commercial is on. She knocks over the peanut bowl, scaring her cat. The cat wails and jumps onto the curtains, tries to climb up, but only knocks them down onto a mantle. A vase on the mantle is knocked over and rolls to the end and falls off onto the handle of the fireplace shovel, which soars across the room crashing through the fish tank. The water in the fish tank splashes all over the room onto the surge protector. Once the surge protector gets wet all the appliances in the room begin to burst. The air conditioner bursts out of the window through the roof of a car parked outside of her building. The car alarm begins to sound. A narrator informs “Your next headache might be a big one. New Tylenol ultra relief for tough headaches and migraine pain.”
Agency: MacLaren McCann Andy Manson and Kerry Reynolds, creative directors; Robert Kingston, art director; Wade Hesson, copywriter; Sarah Michener, producer Production Company: The Partners� Film Company Steve Chase, director; Don McLean, executive producer; Link York, producer; Barry Peterson, DP Editorial: Panic & Bob, Toronto David Baxter, editor Postproduction: Notch Billy Ferwerda, colorist
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More