A woman is sitting in her living room munching on some peanuts and watching evening TV. A Tylenol commercial is on. She knocks over the peanut bowl, scaring her cat. The cat wails and jumps onto the curtains, tries to climb up, but only knocks them down onto a mantle. A vase on the mantle is knocked over and rolls to the end and falls off onto the handle of the fireplace shovel, which soars across the room crashing through the fish tank. The water in the fish tank splashes all over the room onto the surge protector. Once the surge protector gets wet all the appliances in the room begin to burst. The air conditioner bursts out of the window through the roof of a car parked outside of her building. The car alarm begins to sound. A narrator informs “Your next headache might be a big one. New Tylenol ultra relief for tough headaches and migraine pain.”
Agency: MacLaren McCann Andy Manson and Kerry Reynolds, creative directors; Robert Kingston, art director; Wade Hesson, copywriter; Sarah Michener, producer Production Company: The Partners๏ฟฝ Film Company Steve Chase, director; Don McLean, executive producer; Link York, producer; Barry Peterson, DP Editorial: Panic & Bob, Toronto David Baxter, editor Postproduction: Notch Billy Ferwerda, colorist
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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