Ty Burrell portrays Modern Family character Phil Dunphy in this spot which taps into his “Phil’s-osophies” platform–except this time he touches upon the ways Realtors provide a competitive advantage in the home buying process. Titled “Ball,” this piece reinforces the National Association of Realtors (NAR) mantra that we need a Realtor rather than just a real estate agent to make the most out of the housing market. Dunphy is clearly a Realtor and affirms so in “Modern Family,” weaving the NAR message into a recent episode of the primetime series.
That message is then echoed comedically in this commercial in which Dunphy talks about the quick cat-like reflexes needed to capitalize on housing/real estate opportunities. To demonstrate his reflexes, he is supposed to grab a fast approaching ball thrown from off screen towards him–only to fail multiple times.
Modern Family creators Christopher Lloyd and Steve Levitan directed “Ball” for Arnold Worldwide.
