Ty Burrell portrays Modern Family character Phil Dunphy in this spot which taps into his “Phil’s-osophies” platform–except this time he touches upon the ways Realtors provide a competitive advantage in the home buying process. Titled “Ball,” this piece reinforces the National Association of Realtors (NAR) mantra that we need a Realtor rather than just a real estate agent to make the most out of the housing market. Dunphy is clearly a Realtor and affirms so in “Modern Family,” weaving the NAR message into a recent episode of the primetime series.
That message is then echoed comedically in this commercial in which Dunphy talks about the quick cat-like reflexes needed to capitalize on housing/real estate opportunities. To demonstrate his reflexes, he is supposed to grab a fast approaching ball thrown from off screen towards him–only to fail multiple times.
Modern Family creators Christopher Lloyd and Steve Levitan directed “Ball” for Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide Jim Elliott, global chief creative officer; Sean McBride, EVP/executive creative director; Nate Donabed, VP/creative director (art); Josh Kahn, VP/creative director (copy); Liz Breen, copywriter; Ashley Herrin, art director; Sean Vernaglia, sr. broadcast producer; Jake Williams, assistant broadcast producer; Dayna Stanley, art producer; Kathy McMann, VP director of art production. Media Agency Havas Media/Cake Greg James, chief strategy officer; Stacy Fuller, head of content. Havas Media North America; Jenna Fidellow, SVP/general manager Cake. Network ABC Jeffrey Weinstock, VP/creative director; Jessica Popper, director, integrated marketing; Andy Staub, coordinator. Production Moving Parts Christopher Lloyd, Steve Levitan, directors; Chad Cooperman, exec producer; Jon Goldberg, line producer. Jim Bogdonas, cinematographer. Editorial Brendan Murphy, editor. Music Tommy Fields
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
