To introduce Gears of War 4, available on Oct. 11, twofifteenmccann’s new online and social campaign, “Never fight Alone,” which broke today (9/15), builds on last year’s Gears Ink campaign. And just as Gears of War 4 is a game about brotherhood and camaraderie, the new work focuses on the stories of some of the game’s most dedicated fans, exploring their passion for the game and their loyalty to one another as they get tattoos of Gears iconography.
Co-directing and editing this short profiling Game of War 4 fans were Shadd Williams and Michael Duffy of Duffy Williams.
Credits
Client Xbox/Gears of War 4 Agency twofifteenmccann Scott Duchon, chief creative officer; Neil Bruce, creative director; Ryan Carver, art director; Latasha Ewell, copywriter; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Brandon Chen, producer; Gabrielle Tenaglia, director of strategy; Brian Wakabayashi, strategy director; Daniele Dominguez, strategist. Production Duffy Williams Shadd Williams, co-director/producer; Michael Duffy, co-director/DP; Lea Dunn, production coordinator. Editorial Duffy Williams Michael Duffy, Shadd Williams, editors. Finishing Ntropic Emily Avoujageli, sr. producer; Kevin Miler, color producer; Yvonne Pon, associate producer; Matt Tremaglio, lead Flame artist; Steve Zourntos, Flame artist; Sharif Nakhleh, editor; Nick Sanders, colorist; Gillen Burch, VFX assistant. Mixing/Sound Design One Union Recording Eben Carr, mixing. Music Alex Sargent, composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
