This film titled “Legacy” follows the Forza Motorsport 6 cover car, the reborn 2017 Ford GT, as it races through the history of iconic racing games from the last 40 years and into the new Forza Motorsport 6, billed as being the most realistic such game ever. This marks Forza Motorsport’s 10th anniversary, showing what the company has been racing towards for the past decade.
Michael Spiccia of Arts & Sciences directed this extended “Legacy” commercial for agency twofifteenmccann, with visual effects from studio a52.
Credits
Client Forza Motorsport 6 Agency twofifteenmccann Scott Duchon, chief creative officer; Ezra Paulekas, associate creative director/art director; Mat Bunnell, copywriter; Alex Spahr, director of integrated production; Brandon Romer, sr. producer; Sarah Sweeney, producer; Gabrielle Tenaglia, director of strategy; Brian Wakabayashi, planning director; Daniele Dominguez, brand strategist. Production Arts & Sciences Michael Spiccia, director; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, line producer; Claudio Miranda, DP. Editorial Rock Paper Scissors Louis-Philippe Charette, editor; Lauren Dellara, assistant editor; Ashley Bartell, producer; Angela Dorian, exec producer. VFX & End Titles a52 Andy McKenna, VFX supervisor; John Cherniack, CG supervisor; Andy Rafael Barrios, Matt Sousa, Miles Essmiller, Hugh Seville, Chris Moore, Michael Plescia, Michael Vagilenty, Brendan Crockett, Steve Wolff, Christel Hazard, 2D VFX artists; Dan Ellis, Gabe Sanchez, Kevin Stokes, finishing; Aaron Baker, Jon Balcome, Mike Bettinardi, Michael Cardenas, Joe Chiechi, Erin Clark, Alyssa Diaz, Tim Kadowaki, Wendy Klein, Lily Morgan, Nathaniel Morgan, Sam Ortiz, Joe Paniagua, Andrew Romatz, Joao Rosa, Ian Ruhfass, Abel Salazar, Kirk Shintani, Andy Wilkoff, Katie Yoon, 3D artists; Ram Baht, Heidi Berg, concept design; Tiffany Germann, roto artist; Stacy Kessler-Aungst, producer; Patrick Nugent, exec producer. Music “Danger High Voltage” by Electric Six. Remix by Human Worldwide Sound Design Brian Emrich Audio Post Lime Studios Rohan Young, Jeff Malen, mixers.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
