Psyop directed this piece in which a woman rides out a rocky ride at sea to arrive at more soothing, tranquil times with Twinings tea. The spot is part of an initiative to get women to take some time for themselves and to get back to who they are. Agency is AMV BBDO, London. The tale unfolds to the fitting accompaniment of “Wherever You Will Go” performed by Charlene Soraia.
Credits
Agency: AMV BBDO Paul Brazier, executive creative director; Diane Lever, copywriter; Simon Rice, art director; Bridget Angear, Michael Lee, agency planners. Sound Design: Grand Central, London Raja Sehgal, Munzie Thind, sound designers. Audio: Grand Central, London Raja Sehgal, Munzie Thind, mixers.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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