A video ad for Tv.com communicates the idea that visitors to the site “get more into the shows you’re into” with a contortionist, who maneuvers her body into a small TV. The spot, which was made to play on a Times Square billboard and online at CNETNetworks sites, was shot with an HD camera with rope lights inside the TV to illuminate the contortionist in the box.
Credits
Client: Tv.com Todd Anthony, creative director, writer; Darin Hunt, art director
Production Company: Kontent Films Mark Decena, director; Rob Humphries, dp; Matt Notaro, editor; Eric Escobar, colorist; Charlie Campbell, composer Editorial: Kontent Films Matt Notaro, editor Postproduction: Kontent Films Eric Escobar, colorist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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