Music house DeepMix helped bring the sound of Philly’s club scene to Istanbul for a new campaign for Turkish telecommunications company Turkcell out of Wieden+Kennedy, Amsterdam. Directing the “Manifesto” spot was Diane Martell of HSI.
Credits
Agency: Wieden+Kennedy, Amsterdam Jeff Kling, John Norman, executive creative directors; Carlo Cavallone, Sezay Altinok, creative directors; Betsy Decker, associate creative director/writer; Gregg Clampffer, copywriter; Ayse Altinok, Tunc Topcuoglu, art directors; Neil Henry, producer. Production Company: HSI Productions Diane Martell, director; Jeff Cronenweth, DP. Music: DeepMix Music Rachel Dunn, music producer. Elec-Trip, Istanbul Chi-K (Cigdem Alkang), lyricist. Mad Decent, Philadelphia Diplo, music producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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