The animosity of opposing sport teams’ fans is eased by the invention of satellite radio. The background for this sequence is the song “Why Can’t We Be Friends” by War. Sport’s fans, sporting clothing from their favorite teams, come face to face. A Red Sox fan and a Yankees fan park next to each other, a Mets fan and a Phillies fan collide running on the beach and an Orioles fan and an Angels fan meet at the luggage carousel the airport. The rivals stop and eyeball each other, when they notice that the other is also carrying a satellite radio receiver, they cautiously smile, shake hands and make friends. The commercial ends with the narrator announcing “baseball fans can all agree on xm satellite radio, every team all season long.”
Credits
Agency: Mullen Edward Boches, chief creative officer; Michael Ancevic, group creative director/art director; Tim Cawley, group creative director/copywriter; Zeke Bowman, executive producer. Production Company: Epoch London, LTD. Phil Morrison, director; Claudio Miranda, DP; Doug Halbert, executive producer; Marc Marrie, line producer. Shot on location in Los Angeles. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor; Jeff Drury and Amy Khoshbin, assistant editors; Heather Brown, producer. Postproduction: Company 3 New York Victor Mulholland, colorist. Audio: Soundtrack Recording Group Mike Secher, mixer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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