A yuppie couple is mugged at knifepoint but don’t seem a bit fazed. In fact, the wife asks the mugger to pose with her husband for a picture. The moral to what should have been a harrowing experience: Nothing surprises New Yorkers-except maybe what’s in store for them if they go to the Tribeca Film Festival.
Credits
Agency: Ogilvy & Mather Terry Finley, Chris Mitton, group creative directors; Craig Mannion, art director; Lynn Roer, head of production. Production Company: Hungry Man, Inc David Gray, director; Steve Orent, Tom Rossano, executive producers; John Towse, producer; Barry Markowitz, DP. Editorial: GO ROBOT! Adam Liebowitz, editor.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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