“Cliff Dive” is one in a series of :15s in Travelocity’s “Travel Wishes” campaign. In the spot, we see a bird perched on a branch jutting out from a cliff. A continuous scream is heard๏ฟฝpresumably from someone diving from the top of the cliff. Turns out that someone is Travelocity’s Roaming Gnome, who’s plummeting๏ฟฝpointed hat and head first๏ฟฝinto the deep blue below. A super appears that reads, “Travel Wish #11. Cliff Dive in Mexico.” A voiceover informs us that Fare Watchers Plus alerts customers when fares drop to their favorite places. We’re advised to start our wish list at travelocity.com.
Credits
Agency: McKinney David Baldwin, executive creative director; Philip Marchington, Lisa Shimotakahara, group creative directors; Maari Thrall, art director; Jenny Nicholson, copywriter; Rich Beck, producer Production Company: Boxer Films Rob Groenwold, director; John Clark, executive producer; John Quinn, producer; Kevin Sarnoff, DP Editorial: Boxer Films Pedram Torbati, editor; Beth George, executive producer; Ben Guzman, associate producer. Postproduction: Method,Brewster Parsons, Santa Monica Clark Muller, colorist,Simon Brewster, online editor Sound Design: Musikvergnuegen Mark Messick, sound designer Audio: Lime Studios Rohan Young, audio mixer
ScreenWork Categories:Webisode
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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