“Cliff Dive” is one in a series of :15s in Travelocity’s “Travel Wishes” campaign. In the spot, we see a bird perched on a branch jutting out from a cliff. A continuous scream is heard�presumably from someone diving from the top of the cliff. Turns out that someone is Travelocity’s Roaming Gnome, who’s plummeting�pointed hat and head first�into the deep blue below. A super appears that reads, “Travel Wish #11. Cliff Dive in Mexico.” A voiceover informs us that Fare Watchers Plus alerts customers when fares drop to their favorite places. We’re advised to start our wish list at travelocity.com.
Credits
Agency: McKinney David Baldwin, executive creative director; Philip Marchington, Lisa Shimotakahara, group creative directors; Maari Thrall, art director; Jenny Nicholson, copywriter; Rich Beck, producer Production Company: Boxer Films Rob Groenwold, director; John Clark, executive producer; John Quinn, producer; Kevin Sarnoff, DP Editorial: Boxer Films Pedram Torbati, editor; Beth George, executive producer; Ben Guzman, associate producer. Postproduction: Method,Brewster Parsons, Santa Monica Clark Muller, colorist,Simon Brewster, online editor Sound Design: Musikvergnuegen Mark Messick, sound designer Audio: Lime Studios Rohan Young, audio mixer
ScreenWork Categories:Webisode
Chipotle, Venables Bell & Partners, Hornet Debut Animated Short “Unfolded” In The Metaverse
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
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