“Cliff Dive” is one in a series of :15s in Travelocity’s “Travel Wishes” campaign. In the spot, we see a bird perched on a branch jutting out from a cliff. A continuous scream is heard๏ฟฝpresumably from someone diving from the top of the cliff. Turns out that someone is Travelocity’s Roaming Gnome, who’s plummeting๏ฟฝpointed hat and head first๏ฟฝinto the deep blue below. A super appears that reads, “Travel Wish #11. Cliff Dive in Mexico.” A voiceover informs us that Fare Watchers Plus alerts customers when fares drop to their favorite places. We’re advised to start our wish list at travelocity.com.
Agency: McKinney David Baldwin, executive creative director; Philip Marchington, Lisa Shimotakahara, group creative directors; Maari Thrall, art director; Jenny Nicholson, copywriter; Rich Beck, producer Production Company: Boxer Films Rob Groenwold, director; John Clark, executive producer; John Quinn, producer; Kevin Sarnoff, DP Editorial: Boxer Films Pedram Torbati, editor; Beth George, executive producer; Ben Guzman, associate producer. Postproduction: Method,Brewster Parsons, Santa Monica Clark Muller, colorist,Simon Brewster, online editor Sound Design: Musikvergnuegen Mark Messick, sound designer Audio: Lime Studios Rohan Young, audio mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More