A man trips on a hilly sidewalk, knocking over items which in turn join him to form a ball that continues to roll down the incline. The ball becomes huge as a wedding party, an SUV and assorted other people and objects become part of the sphere. Finally the ball stops upon impact, separting all it components from one another. Amazingly, the people and objects are relatively unscathed–thanks to the protection of Travelers Insurance which helps them get back to their normal state.
Credits
Agency: Fallon Minneapolis Production Company: MJZ Dante Ariola, director Music: Human Sound Design: 740 Sound Design Eddie Kim, sound designer Audio: RavensWork Robert Feist, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment