A man trips on a hilly sidewalk, knocking over items which in turn join him to form a ball that continues to roll down the incline. The ball becomes huge as a wedding party, an SUV and assorted other people and objects become part of the sphere. Finally the ball stops upon impact, separting all it components from one another. Amazingly, the people and objects are relatively unscathed–thanks to the protection of Travelers Insurance which helps them get back to their normal state.
Credits
Agency: Fallon Minneapolis Production Company: MJZ Dante Ariola, director Music: Human Sound Design: 740 Sound Design Eddie Kim, sound designer Audio: RavensWork Robert Feist, mixer
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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