Leaves float through various scenarios and slices of animated life, helping to protect people along the way, averting potential accidents and crimes. The leaves ultimately land and join to form the Travelers umbrella, underscoring the good that the company's insurance coverage can do. Animation/VFX house on the job was Gentleman Scholar.
Credits
VFX/Animation Gentleman Scholar, Los Angeles William Campbell, Will Johnson, creative directors; Lindsay Bodanza, exec producer; Rachel Kaminek, head of production; Nikki Maniolas, producer; Tommy Wooh, art director/2D animator/compositor; Heidi Berg, designer; Heather-Lynn Aquino, designer/2D animator; Tyler Lancaster, 3D animator; Kevin Ferrara, 3D animator/3D modeler/3D generalist; Juan-Carlos Cuadra, 3D modeler; Robert Kim, 3D modeler/3D generalist. (Toolbox: Maya, Nuke, ZBrush, Photoshop, After Effects) Agency Fallon Minneapolis Production Gentleman Scholar William Campbell, Will Johnson, directors.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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