Leaves float through various scenarios and slices of animated life, helping to protect people along the way, averting potential accidents and crimes. The leaves ultimately land and join to form the Travelers umbrella, underscoring the good that the company's insurance coverage can do. Animation/VFX house on the job was Gentleman Scholar.
Credits
VFX/Animation Gentleman Scholar, Los Angeles William Campbell, Will Johnson, creative directors; Lindsay Bodanza, exec producer; Rachel Kaminek, head of production; Nikki Maniolas, producer; Tommy Wooh, art director/2D animator/compositor; Heidi Berg, designer; Heather-Lynn Aquino, designer/2D animator; Tyler Lancaster, 3D animator; Kevin Ferrara, 3D animator/3D modeler/3D generalist; Juan-Carlos Cuadra, 3D modeler; Robert Kim, 3D modeler/3D generalist. (Toolbox: Maya, Nuke, ZBrush, Photoshop, After Effects) Agency Fallon Minneapolis Production Gentleman Scholar William Campbell, Will Johnson, directors.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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