This spot follows a dapper man delivering a 35-foot umbrella to its new owner in the city. Along his metaphoric journey, he uses this incredible umbrella to come to the aid of people in need he encounters along the way. The man uses the umbrella to shelter a group of children from a storm, for example. He also deploys the umbrella to fly a pair of kids home after their bicycle breaks down. Finally arriving at his destination, the man sits proudly atop a building, the umbrella hovering above him. From this vantage point, he delights in the discovery that the city is filled with similar red umbrellas. The connection to Travelers insurance is complete–when you need the umbrella of Travelers protection and coverage, it will be there.
Credits
Agency: Fallon Minneapolis Al Kelly, executive creative director; Todd Riddle, creative director; Scott O’Leary, creative director/art director; Ryan Peck, creative director/copywriter; Vic Palumbo, director of broadcast; Kate talbott, executive producer. Production Company: MJZ,Mass Market, New York Rupert Sanders, director; Christopher Soos, DP; Eric Stern, executive producer; Laurie Boccaccio, Katie Smith, line producers.,Cedric Nicholas, creative director; Jamie Scott, lead Flame artist; Justin Lane, Angela Bowen, executive producers; Nancy Nina Hwang, producer; Jeff Dates, 3D lead artist; Jonah Friedman, Rich Magan, Kris Rivel, 3D animators; Joerg Liebold, Hyunjeen Lee, tracking; Leslie Chung, lead roto artist; Alejandro Monzon, David Marte, Joon Park, Jordan Harvey, roto artists. Editorial: Spot Welders Inc. Bill Smedley, editor; David Glean, executive producer; Sterling Robertson, assistant editor; Lisa English, producer. Postproduction: Company 3 Los Angeles Sean Coleman, coloris
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
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