This spot follows a dapper man delivering a 35-foot umbrella to its new owner in the city. Along his metaphoric journey, he uses this incredible umbrella to come to the aid of people in need he encounters along the way. The man uses the umbrella to shelter a group of children from a storm, for example. He also deploys the umbrella to fly a pair of kids home after their bicycle breaks down. Finally arriving at his destination, the man sits proudly atop a building, the umbrella hovering above him. From this vantage point, he delights in the discovery that the city is filled with similar red umbrellas. The connection to Travelers insurance is complete–when you need the umbrella of Travelers protection and coverage, it will be there.
Credits
Agency: Fallon Minneapolis Al Kelly, executive creative director; Todd Riddle, creative director; Scott O’Leary, creative director/art director; Ryan Peck, creative director/copywriter; Vic Palumbo, director of broadcast; Kate talbott, executive producer. Production Company: MJZ,Mass Market, New York Rupert Sanders, director; Christopher Soos, DP; Eric Stern, executive producer; Laurie Boccaccio, Katie Smith, line producers.,Cedric Nicholas, creative director; Jamie Scott, lead Flame artist; Justin Lane, Angela Bowen, executive producers; Nancy Nina Hwang, producer; Jeff Dates, 3D lead artist; Jonah Friedman, Rich Magan, Kris Rivel, 3D animators; Joerg Liebold, Hyunjeen Lee, tracking; Leslie Chung, lead roto artist; Alejandro Monzon, David Marte, Joon Park, Jordan Harvey, roto artists. Editorial: Spot Welders Inc. Bill Smedley, editor; David Glean, executive producer; Sterling Robertson, assistant editor; Lisa English, producer. Postproduction: Company 3 Los Angeles Sean Coleman, coloris
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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