A man amazes a village as he is able to fly thanks to a pair of oversized wings he developed. As he soars over a river, one bystander isn’t impressed, noting that the man in flight can’t swim. “Your risks are always evolving,” says a voiceover. “Shouldn’t your insurance stay in synch?”
Credits
Agency: Fallon Minneapolis Todd Riddle, group creative director; Dean Hanson, art director; Dean Buckhorn, copywriter; Brian DiLorenzo, director of broadcast, North America; Vic Palumbo, executive producer; Jim Haight, assistant producer. Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Jay Veal, line producer/U.S.; Sherry Baumgart, line producer/CZ; John Beard, production designer. Shot on location outside of Prague. Editorial: Whitehouse Post Productions, London The Whitehouse, London, Los Angeles, Chicago and New York.
Russell Icke, editor; Dan Maloney, assistant editor; Sue Dawson, executive producer; Melanie Klein, producer/New York; Kate O�Mulloy, producer/London. Postproduction: The Mill New York Fergus McCall, colorist Visual Effects: Framestore NY Mike McGee, VFX supervisor; Stephane Allender, lead Inferno artist; Ben Cronin, Tim Osbourne and Marcelo Pasqualino, Inferno artists; Dean Robinson and Simon French,
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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