A man amazes a village as he is able to fly thanks to a pair of oversized wings he developed. As he soars over a river, one bystander isn’t impressed, noting that the man in flight can’t swim. “Your risks are always evolving,” says a voiceover. “Shouldn’t your insurance stay in synch?”
Credits
Agency: Fallon Minneapolis Todd Riddle, group creative director; Dean Hanson, art director; Dean Buckhorn, copywriter; Brian DiLorenzo, director of broadcast, North America; Vic Palumbo, executive producer; Jim Haight, assistant producer. Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Jay Veal, line producer/U.S.; Sherry Baumgart, line producer/CZ; John Beard, production designer. Shot on location outside of Prague. Editorial: Whitehouse Post Productions, London The Whitehouse, London, Los Angeles, Chicago and New York.
Russell Icke, editor; Dan Maloney, assistant editor; Sue Dawson, executive producer; Melanie Klein, producer/New York; Kate O๏ฟฝMulloy, producer/London. Postproduction: The Mill New York Fergus McCall, colorist Visual Effects: Framestore NY Mike McGee, VFX supervisor; Stephane Allender, lead Inferno artist; Ben Cronin, Tim Osbourne and Marcelo Pasqualino, Inferno artists; Dean Robinson and Simon French,
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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