The Traktor collective from production house Rattling Stick directed this first full commercial of the new “Most Interesting Man In The World” for Dos Equis out of Havas Worldwide.
Titled “Airboat,” the spot reveals more of the character’s mystique and depth following last month’s release of a teaser trailer which provided a glimpse of the captivating spokesman.
This time around, we see him engaged in such endeavors as racing airboats down sand dunes, and sparring in Samurai armor.
CreditsClient Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Musante, group ECD, managing director; Keith Scott, Paul Johnson, executive creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Rick Ardito, Jim Lemaitre, creatives; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Alex Aubak, jr. producer; Cassie Taylor, sr. strategist. Production Rattling Stick Traktor, director; Joe Biggins, exec producer/partner; Jeff Shupe, exec producer; Richard McIntosh, head of production; Paul Ure, producer; Tim Maurice Jones, DP; Tim Moen, production designer; Liz Botes, stylist. Production Company, South Africa AFS Productions Dale Kushner, Brin Kushner, exec producers; Jayne Rodgerson, head of production; Gail Warner, line producer. Editorial Work Editorial Rich Orrick, editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Perritt, producer. VFX The Mill Angus Kneale, chief creative officer, NY/shoot supervisor; Clairellen Wallin, VFX producer; Mikey Smith, 2D lead; Tom Bardwell, 3D lead; Blake Druery, Yoon Kim, Heather Kennedy, Emily Bloom, 2D assists; Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter Kamik, Christine Kim, 3D team; Cedric Menard, matte painting. Telecine Company 3 Tom Poole, Stefan Sonnenfeld, colorists; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, principals; Adrea Lavezzoli, exec producer. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer; Emily Smith, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More