The Traktor collective from production house Rattling Stick directed this first full commercial of the new “Most Interesting Man In The World” for Dos Equis out of Havas Worldwide.
Titled “Airboat,” the spot reveals more of the character’s mystique and depth following last month’s release of a teaser trailer which provided a glimpse of the captivating spokesman.
This time around, we see him engaged in such endeavors as racing airboats down sand dunes, and sparring in Samurai armor.
CreditsClient Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Musante, group ECD, managing director; Keith Scott, Paul Johnson, executive creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Rick Ardito, Jim Lemaitre, creatives; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Alex Aubak, jr. producer; Cassie Taylor, sr. strategist. Production Rattling Stick Traktor, director; Joe Biggins, exec producer/partner; Jeff Shupe, exec producer; Richard McIntosh, head of production; Paul Ure, producer; Tim Maurice Jones, DP; Tim Moen, production designer; Liz Botes, stylist. Production Company, South Africa AFS Productions Dale Kushner, Brin Kushner, exec producers; Jayne Rodgerson, head of production; Gail Warner, line producer. Editorial Work Editorial Rich Orrick, editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Perritt, producer. VFX The Mill Angus Kneale, chief creative officer, NY/shoot supervisor; Clairellen Wallin, VFX producer; Mikey Smith, 2D lead; Tom Bardwell, 3D lead; Blake Druery, Yoon Kim, Heather Kennedy, Emily Bloom, 2D assists; Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter Kamik, Christine Kim, 3D team; Cedric Menard, matte painting. Telecine Company 3 Tom Poole, Stefan Sonnenfeld, colorists; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, principals; Adrea Lavezzoli, exec producer. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer; Emily Smith, producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More