The Traktor collective from production house Rattling Stick directed this first full commercial of the new “Most Interesting Man In The World” for Dos Equis out of Havas Worldwide.
Titled “Airboat,” the spot reveals more of the character’s mystique and depth following last month’s release of a teaser trailer which provided a glimpse of the captivating spokesman.
This time around, we see him engaged in such endeavors as racing airboats down sand dunes, and sparring in Samurai armor.
Client Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Musante, group ECD, managing director; Keith Scott, Paul Johnson, executive creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Rick Ardito, Jim Lemaitre, creatives; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Alex Aubak, jr. producer; Cassie Taylor, sr. strategist. Production Rattling Stick Traktor, director; Joe Biggins, exec producer/partner; Jeff Shupe, exec producer; Richard McIntosh, head of production; Paul Ure, producer; Tim Maurice Jones, DP; Tim Moen, production designer; Liz Botes, stylist. Production Company, South Africa AFS Productions Dale Kushner, Brin Kushner, exec producers; Jayne Rodgerson, head of production; Gail Warner, line producer. Editorial Work Editorial Rich Orrick, editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Perritt, producer. VFX The Mill Angus Kneale, chief creative officer, NY/shoot supervisor; Clairellen Wallin, VFX producer; Mikey Smith, 2D lead; Tom Bardwell, 3D lead; Blake Druery, Yoon Kim, Heather Kennedy, Emily Bloom, 2D assists; Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter Kamik, Christine Kim, 3D team; Cedric Menard, matte painting. Telecine Company 3 Tom Poole, Stefan Sonnenfeld, colorists; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, principals; Adrea Lavezzoli, exec producer. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer; Emily Smith, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
