The Traktor collective from production house Rattling Stick directed this first full commercial of the new “Most Interesting Man In The World” for Dos Equis out of Havas Worldwide.
Titled “Airboat,” the spot reveals more of the character’s mystique and depth following last month’s release of a teaser trailer which provided a glimpse of the captivating spokesman.
This time around, we see him engaged in such endeavors as racing airboats down sand dunes, and sparring in Samurai armor.
Client Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Musante, group ECD, managing director; Keith Scott, Paul Johnson, executive creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Rick Ardito, Jim Lemaitre, creatives; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Alex Aubak, jr. producer; Cassie Taylor, sr. strategist. Production Rattling Stick Traktor, director; Joe Biggins, exec producer/partner; Jeff Shupe, exec producer; Richard McIntosh, head of production; Paul Ure, producer; Tim Maurice Jones, DP; Tim Moen, production designer; Liz Botes, stylist. Production Company, South Africa AFS Productions Dale Kushner, Brin Kushner, exec producers; Jayne Rodgerson, head of production; Gail Warner, line producer. Editorial Work Editorial Rich Orrick, editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Perritt, producer. VFX The Mill Angus Kneale, chief creative officer, NY/shoot supervisor; Clairellen Wallin, VFX producer; Mikey Smith, 2D lead; Tom Bardwell, 3D lead; Blake Druery, Yoon Kim, Heather Kennedy, Emily Bloom, 2D assists; Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter Kamik, Christine Kim, 3D team; Cedric Menard, matte painting. Telecine Company 3 Tom Poole, Stefan Sonnenfeld, colorists; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, principals; Adrea Lavezzoli, exec producer. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer; Emily Smith, producer.
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
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