Dos Equis has released a feature film-style trailer, titled “Cantina,” offering a look at the new "Most Interesting Man in the World" (portrayed by actor Augustin Legrand).
The Traktor collective directed this teaser for Havas Worldwide New York.
Beyond a new face, the creative look and feel will continue to evolve, as the character’s adventures unfold in real time and viewers are brought into the action. “It’s the beginning of a new era of interesting. With 'The Most Interesting Man' not just telling us about his adventures, but inviting us to be part of them,” said Toygar Bazarkaya, chief creative officer of the Americas at Havas. In the coming months, fans 21+ will have the opportunity to experience versions of the Most Interesting Man’s latest exploits for themselves, with their friends.
On October 19, synced with Dos Equis’ College Football Playoff sponsorship, the brand will fully reveal the new "Most Interesting Man" with a vignette-style commercial. The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.
CreditsClient Heineken/Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Peterson, chief creative officer of North America; Jason Musante, group executive creative director, managing director; Jim Hord, executive creative director; Keith Scott, Paul Johnson, group creative directors; Jonas Wittenmark, Tobias Carlson, Paul Fix, creative directors; Matthew Hock, David Fredette, associate creative directors; Larry Lac, director of social marketing; Rachel Korenstein, social strategist; Katie Campo, social coordinator; Tim Maleeny, chief strategy officer, North America; Maggie Gross, brand and digital strategy director; Stacey Kawahata, Cassie Taylor, sr. strategists; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Lauren O’Driscoll, Alex Zubak, jr. producers. Production Company Traktor Traktor, director; Hoyte van Hoytema, DP; Rani Melendez, exec producer. Production Company Rattling Stick Joe Biggins, exec producer; Richard McIntosh, head of production; Hayley Wyatt, staff coordinator. Editorial Final Cut Rick Russell, editor; Stephanie Apt, exec producer. VFX The Mill Angus Kneale, chief creative officer, NY; Verity Graham, exec producer; Tara Demarco, VFX shoot supervisor; Michael Smith, sr. Flame artist. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer. Telecine Company 3 Tom Poole, colorist; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Adrea Lavezzoli, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More