Dos Equis has released a feature film-style trailer, titled “Cantina,” offering a look at the new "Most Interesting Man in the World" (portrayed by actor Augustin Legrand).
The Traktor collective directed this teaser for Havas Worldwide New York.
Beyond a new face, the creative look and feel will continue to evolve, as the character’s adventures unfold in real time and viewers are brought into the action. “It’s the beginning of a new era of interesting. With 'The Most Interesting Man' not just telling us about his adventures, but inviting us to be part of them,” said Toygar Bazarkaya, chief creative officer of the Americas at Havas. In the coming months, fans 21+ will have the opportunity to experience versions of the Most Interesting Man’s latest exploits for themselves, with their friends.
On October 19, synced with Dos Equis’ College Football Playoff sponsorship, the brand will fully reveal the new "Most Interesting Man" with a vignette-style commercial. The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.
Credits
Client Heineken/Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Peterson, chief creative officer of North America; Jason Musante, group executive creative director, managing director; Jim Hord, executive creative director; Keith Scott, Paul Johnson, group creative directors; Jonas Wittenmark, Tobias Carlson, Paul Fix, creative directors; Matthew Hock, David Fredette, associate creative directors; Larry Lac, director of social marketing; Rachel Korenstein, social strategist; Katie Campo, social coordinator; Tim Maleeny, chief strategy officer, North America; Maggie Gross, brand and digital strategy director; Stacey Kawahata, Cassie Taylor, sr. strategists; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Lauren O’Driscoll, Alex Zubak, jr. producers. Production Company Traktor Traktor, director; Hoyte van Hoytema, DP; Rani Melendez, exec producer. Production Company Rattling Stick Joe Biggins, exec producer; Richard McIntosh, head of production; Hayley Wyatt, staff coordinator. Editorial Final Cut Rick Russell, editor; Stephanie Apt, exec producer. VFX The Mill Angus Kneale, chief creative officer, NY; Verity Graham, exec producer; Tara Demarco, VFX shoot supervisor; Michael Smith, sr. Flame artist. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer. Telecine Company 3 Tom Poole, colorist; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Adrea Lavezzoli, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
