When a guy’s truck conks out, he lifts up the hood to reveal how powerless his horsepower had made him. Under the hood are hybrid human/horse characters (actually folks in cheesy horse costumes) who are lazy and insist that in order to rev up they need the gent to sing a ridiculous “Pretty Pretty Pony” song and then accompany it with a dance.
At the mercy of his “lazy horses,” the man sings and dances only to be seen by the driver of a Nissan TITAN truck who stops to lend a hand, thus rescuing our song-and-dance man.
The Traktor collective via production houses Rattling Stick and Traktor directed this offbeat spot as agency TBWAChiatDay New York turns to humor in a product category not known for it.
TITAN is disrupting the myth that to be a serious truck, you have to have serious advertising. Comedy appeals to the younger truck buyer–as does the TITAN which sports a customer base that has tapped into the GenX demographic.
Credits
Client Nissan Agency TBWAChiatDay New York Chris Garbutt, global chief creative officer; Darren Borrino, Rob Rutherford, creative directors; Adam Naccarato art director; Matt Sullivan, copywriter; Jason Souter, head of integrated production; Matt Flaherty, executive producer; Olivia Whyte, associate integrated producer. Production Rattling Stick/Traktor Traktor, director; Joe Biggins, Jeff Shupe, executive producers; Richard Ulfvengren, exec producer/Traktor; Richard McIntosh, head of production; Rachel Curl, producer; Wendal Scott Reeder, production manager. Editorial Final Cut Editorial Ed Cheesman, editor; Andre Castiglioni, assistant editor; Sarah Roebuck, exec producer; Laura Cavanaugh, post producer. Audio Post Heard City Phil Loeb, miser; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction/VFX The Mill Heath Raymond, exec producer; Nirad “Bugs” Russell, Abi Klimaszewska, sr. producers; Ted Rae, shoot supervisor; Fergus McCall, colorist; Rochelle Brown, color sr. producer; Jade Kim, Jeff Robbins, lead compositors; Gabriel Kim, Rachael Moon, Dhruv Shankar, assistant compositors; Clemens den Exter, designer. Music Beacon Street Studios Beacon Street, composers; Adrea Lavezoli, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
