If there’s a Facebook Group for kazoo-playing enthusiasts, there’s definitely a Facebook Group for you. That’s the message of this charmingly funny spot, “Kazoo,” directed by the Traktor collective via production house Stink for Wieden+Kennedy.
Squeak E. Clean Studios handled music, sound design and audio post.
Client Facebook Groups Agency Wieden+Kennedy Dan Viens, creative director. Production Stink Films Traktor, director Rachel Curl, exec producer. Editorial Rock Paper Scissors Lauren Dellara Music/Sound Squeak E. Clean Studios, Culver City, Calif. Sam Spiegel, executive creative director; Rob Barbato, creative director; Zac Colwell, arranger; Drew Fischer, sound designer; Christina Carlo, exec producer; Amanda Patterson, sr. producer; Johanna Cranitch, producer. Audio Post Squeak E. Clean Studios Drew Fischer, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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