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    Traktor Director Sam Larsson, BBDO San Francisco, ServiceNow Bring Digital Workflow To Santa’s Workshop

    By SHOOTUpdated:No Comments3211 Views

    Just in time for the holidays, digital workflow company ServiceNow launches its “Let’s workflow it” campaign with this hero spot featuring the “CEO of the North Pole” himself. 
     
    Directed by Sam Larsson of Traktor via Stink Films for BBDO San Francisco, the commercial shows how digital workflows transform Santa’s Workshop for the better. After a particularly challenging year for CEO Santa, he and his shop become re-energized by the possibilities that digital workflows have for making his operation more resilient as he looks to deliver joy to millions of children around the globe. 

    “What ServiceNow does is so innovative it can be hard to depict in advertising. But by using a CEO and a business that are so widely understood, it gives us the perfect platform to explain ServiceNow in terms people get and in ways people will love,” said Matt Miller, chief creative officer, BBDO San Francisco. 

    Credits

    Client ServiceNow Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Jim Lesser, CEO, BBDO San Francisco; Jakub Szymanski, Eric Liebhauser, creative directors; Stephen Spesh Kay, executive producer. Production Company  Stink Films Traktor, Sam Larsson, director; Leanne Amos, exec producer; Fran McGivern, exec producer. Editorial EXILE  Edward Line, editor; CL Kumpata, exec producer; Samantha Acelrod, producer; Rex Lowry, assistant editor. Color Company 3 Jaime O’Bradovich, sr. colorist. VFX The Mill James Allen, creative director/VFX supervisor; Hillary Thomas, exec producer; Andrew Gilson, producer; Maira Allendoerfer, coordinator. Sound Vaudeville Sound Ben Freer, sound designer/mixer; Annabelle Dunbar-Whittaker, exec producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BBDO San FranciscoSam LarssonTraktor



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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