In this spot which takes us to a film shoot, a car crash doesn’t materialize due to Toyota’s automatic safety braking system. A stunt man puts all his efforts into slamming the car into an armored truck full of money but the heist doesn’t come off as the brakes automatically go on.
The director yells “cut” as the stunt man tries to explain that he can’t override the Toyota safety feature. The director concludes that he and his crew will have to resort to special effects.
Traktor directed “Stunt Man” for 22squared. Paul Martinez of Arcade edited the spot.
Credits
Client Toyota Agency 22squared Matt Zaifert, Eric Burke, Jason Roberts, creative directors; Theresa Darlington, producer. Production Rattling Stick/Traktor Traktor/Pontus, director; Richard Ulfvengren, producer. Editorial Arcade Paul Martinez, editor; Laurel Smollar, assistant editor; Sila Soyer, partner/DP; Gavin Carroll, producer; Tristian Wake, online. Color Company 3 Tim Masick, colorist Audio Post Heard City Philip Loeb, mixer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
