Sai Selvarajan, an editor at Lucky Post in Dallas, directed, wrote and cut Coup d’état Math, an animated short which was accepted into SXSW 2020. However that festival was recently canceled due to concerns over the coronavirus. The film depicts four immigrant stories–a fight to be born, a fight to survive, a fight to find your place, and the fight to maintain. In collaboration with fine artists Amanda Selvarajan and Olivia Saldivar, Sai Selvarajan applied distinct visual language to each narrative and journey for a truly unique viewing experience. Coup d’état Math was conceived shortly after the Trump administration announced what became known as a Muslim ban. In the face of the increasing demonization of immigrants, Selvarajan knew it was a pivotal moment to tell his story and others that help describe the journey people undertake.
“My family and I came here as political refugees and had to go through a 10-year process to citizenship that took a lot of time, money and mental strength,” said Selvarajan. “I know what it’s like and my heart goes out to anyone trying to cross our borders in search of a better life.”
This is the trailer for Coup d’état Math.
CreditsCreative/Production/Editorial Sai Selvarajan, writer/director/editor, design, layout & motion; Amanda Selvarajan, watercolor paintings; Olivia Saldivar, illustrations & wood cut. Music Joey Kendall, original score. Audio Post Lucky Post, Dallas Scottie Richardson, sound mix. Animation Lucky Post Seth Olson, additional animation. Voices Sara Amini, Tyler Wetherall, Parimala Marpaka, Liliana Vargas.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More