This trailer promoting Tinder’s original Swipe Night: Killer Weekend interactive series was directed by the show’s season 2 helmer, Sasie Sealy.
Produced by production house Bullitt for agency 72andSunny, the trailer–with help from a score by music house Q Department–builds suspense for the thriller series.
Client Tinder Swipe Night: Killer Weekend Agency 72andSunny, Los Angeles Leah Karabenick, producer Production Bullitt, Hollywood, Calif. Sasie Sealy, director. Music & Sound Design Q Department, bicoastal. Audio Post Q Department, bicoastal. Editorial Cabin Editing Company Taylor Walsh, editor. VFX/Finishing Shape + Light Additional VFX MPC LA Color Company 3 Jill Bogdanowicz, sr. colorist
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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