This trailer promotes Lady Bird (A24), which tells the story of Christine (portrayed by Saoirse Ronan), a student at a Catholic high school. Christine, who has given herself the nickname “Lady Bird,” aspires beyond her seemingly mundane life in Sacramento, Calif., dreaming of college in New York or at least “Connecticut or New Hampshire, where writers live in the woods.” Lady Bird’s story, though, extends beyond herself, perhaps most notably to her mother (Laurie Metcalf). The mother-daughter relationship is a major part of the film’s resonant core.
Lady Bird marks the solo directorial debut of Greta Gerwig who also wrote the movie.
Credits
An A24 release, Lady Bird marks the solo directorial debut of Greta Gerwig who also penned the script. Sam Levy, DP; Nick Houy, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
