Director Kathryn Bigelow's Detroit (Annapurna Pictures) tells the gripping story of one of the darkest moments during the civil unrest that rocked Detroit in the summer of 1967.
The film centers on a racially motivated crime that took place one night at the Algiers Motel. Up-and-coming Motown musician, Larry Reed (Algee Smith), six other young African American men and two young white women were terrorized by local police, despite the presence of the State Police, the National Guard, and an African American security guard (John Boyega). Before the sun rose in the motor city, three of the young males were slain in cold blood. Detroit charts the crime and the survivors’ futile search for justice. Reed’s dreams of stardom disappear as he struggles to find a way forward.
Credits
Kathryn Bigelow, director; Mark Boal, screenwriter; William Goldenberg, Harry Yoon, editors; Barry Ackroyd, DP; Pat Hindle, production designer; Paul N.J. Ottosson, sound designer/supervising sound editor/re-recording mixer; Victoria Thomas, casting director.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More