This trailer promotes the feature Endings, Beginnings (Samuel Goldwyn Films), directed by Drake Doremus who wrote the screenplay with Jardine Libaire.
Endings, Beginnings stars Shailene Woodley as Daphne, a thirty something woman dealing with love and heartbreak over the course of a year. She moves back to present-day Los Angeles to live in her sister’s poolhouse to get her bearings. As she grapples with life, Daphne seems to complicate matters further by becoming involved with Jack (portrayed by Jamie Dornan) and Frank (Sebastian Stan), who it turns out are best of friends. Each man is distinctly different and brings out something different in her. In trying to decide between the two, Daphne faces a sudden turn of events which leads to a self-awareness discovered in the most surprising of places.
Credits
Production/Creative Drake Doremus, director; Jardine Libaire, Drake Doremus, writers; Marianne Bakke, DP; Garret Price, editor. Principal Performers Shailene Woodley, Jamie Dornan, Sebastian Stan. Distributed by Samuel Goldwyn Films
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
