This is the trailer promoting Better Half, a short film directed by veteran helmer Adam Jones and Deutsch NY executive creative director Pete Johnson.
This marks the directorial debut for Johnson who also teamed with Jones in writing the short in which a husband, after 40 years of marriage, makes a life-changing decision to escape his wife.
Creative/Production Pete Johnson, Adam Jones, writers/directors; Joe Calabrese, Steve Marchese, Joel Simon, Pete Johnson, exec producers; Nicholas Bupp, DP. Editorial Cosmo Street Tom Scherma, editor. Music JSM Steve Marchese, music producer. Sound Design Marc Healy/JSM/Tom Scherma
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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